How my life was changed by ABG? – IIM Rohtak
I first learned about Aditya Birla group via movies wherein I heard the famous dialogue “Apan koi Birla, Ambani, Tata ke bacche nahi hai.” This made me think why people say so. As I grew up, I started to realize the impact the Aditya Birla group has on my life. My family & I live in a house which is built using Ultratech cement, being in an earthquake-prone zone, we entrust our life to the deep & innovative research through which Ultratech cement is made. I have my life & motor insurance taken from Aditya Birla capital, thereby entrusting them with the responsibility for taking care of my family or anyone else’s family in case something wrong happens. I have invested a large portion of my savings in MF’s promoted by Aditya Birla capital which has made me & several millions of others like me, alpha Moghuls, even though we knew a little about securities market. This also helped me to live a life; I dreamt off. From my parents earning, we save a little in the NPS scheme promoted by Aditya Birla Capital, thus ensuring the pressure of retirement is never felt on the family. From my past savings, I took the baby steps of savings & investing them in high return low-risk markets through the financial planning tools. My majority of the formal, as well as the casual cloth portfolio, belongs to Madura fashion & its private labels. Balancing between cost & looks, it helps me make sure that I have the right kind of clothes for all events.
