HONESTLY IMPRESSIVE -SDA BOCCONI ASIA CENTER
Honestly Impressive, honestly it could only have been ADITYA BIRLA GROUP
ABG Woo Me Season 2
I love smart and witty advertisements and have grown up watching ads of Idea cellular, “What an idea sirji!” with Abhishek bachchan in it and also the campaign of Ultratech cement with the tagline ‘The Engineers Choice’. These ads have really helped in etching the ABG name in my memory as a kid and they continue to do so even today. The recent campaign launched by ABFRL with the hastag #LetsbePeopleFirst continues the tradition of smart advertising followed by ABG and has really struck a chord with the people. Having done my graduation from BITS Pilani University further helped in etching the Birla name in my consciousness. This feeling of associating myself with the ABG brand became even stronger post this.
SDA Bocconi Asia Center Aditya Birla Group is an Indian multinational
SDA Bocconi Asia Center
Be a Birla in your life_IMI, New Delhi
“Become a Birla in your life”. This was what my grandmother used to say whenever I touched her feet for blessings. My age changed; the world changed but the blessing didn’t.



