Competitions

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Omnipresence of ABG- IIM Sirmaur

Omnipresence of ABG- IIM Sirmaur

Well I can say, Aditya Birla Group has made such an impact in my life that right now I can count at least of ten products around me, belongs to this group.  From my personal stuffs to the permanent stuffs to which directly or indirectly I live into ABGL has achieved a good trust my eyes. What this group has shown to me that it had directly denied the misconception of a proverb widely used here “jack of all trades is master of none”.

Nilesh Gothi
ABG: A part of every experience | SDA Bocconi Asia Center

ABG: A part of every experience | SDA Bocconi Asia Center

                 19 August 2017 was the day I moved to my own apartment in Pune. This was the first time I was going to live independently, not in a hostel, not in my room at my parent’s house, but in a flat, ALONE. My parents came to drop me off, wished me luck and left. The next day I woke up alone in my room. I immediately called my mom up and we talked for a whole hour. After my breakfast, I decided to do some retail therapy and buy something amazing for my first day in office. I ended up in an overcrowded mall and managed to pick up the most amazing formal trousers and shirt.

Akila Raja
Reminiscing Aditya Birla_IMI New Delhi

Reminiscing Aditya Birla_IMI New Delhi

      Aditya Birla group is a renowned name in Indian households and its popularity emerges out of its leadership in several industry sectors. Now that I reminisce, its products have been associated with my life more than I can remember. I can still recollect the workers building our first home preferred UltraTech cement and my visits with my father to a nearby shop to place those orders. The warm embrace I received after I gifted my sister a beautiful Forever21 dress on Raksha Bandhan. My frequent visits to Pantaloons with my uncle and his 5-star green card membership, to get the coolest looking clothes at awesome prices. Long night conversations with my lover over Idea’s cellular network, when unlimited calling was not the norm. My Allen Solly shirt, which has still retained its color and appeal after six years. My first ever suit from VanHeusen, which I still use for my interviews, which doesn’t crumple and makes me feel confident even during long selection sessions because I know there will not be any undesirable wrinkles from sitting and leaning. And my obsession and aspiration to get myself a custom-tailored Louis Philippe suit made once I get placed in a reputed company. Aditya Birla products are present in multiple facets of my life. It is just there in the backdrop, creating its magic, while Indians work and prosper. It produces quality products and services which everyone can rely on. 

Sayantan Saha
Aditya Birla Group-SDA Bocconi Asia Center

Aditya Birla Group-SDA Bocconi Asia Center

Aditya Birla Group is one of India's largest conglomerates which acts as a holding company for more than 72 manufacturing and service subsidiaries throughout India, Canada, Thailand, Philippines, Australia, Egypt, USA, etc. ABG, as we all know, started as a cotton and jute trading business in Pilani, Rajasthan. Despite the British occupation, and the attempt to establish monopolies by the British trading companies, Mr. Seth Shiv Narayan Birla succeeded in building the family's first fortune. The company then went on acquiring Grasim, Hindalco, etc. Today the company has in roots in 35 countries among several diversified businesses and conglomerates.

Jithin Gera
Aditya Birla Group adorning life_IMI New Delhi

Aditya Birla Group adorning life_IMI New Delhi

Right from my schooling days, I remember my mother preparing the lunch and wrapping the chapatis in Freshwrapp, which always kept my food fresh and in the recess time, my friends chasing me as I run with a football made of the wrap.

Manan Sood
ABG- Big in the World and Big in My Life-Mohammad Masood, IIM Ranchi

ABG- Big in the World and Big in My Life-Mohammad Masood, IIM Ranchi

         The vision of the Chairman, Mr. Kumar Mangalam Birla whose deep commitment towards creating a brand of immense worth based on solid foundations of impeccable values, has seen the Aditya Birla Group journey across many a milestone to emerge as a multinational power-brand of statesman stature, in the matter of just two decades. It is easier said than done. The ABG’s radical shift from being architects of a global India to a powerhouse across the globe & various sectors has now led to the understanding of how ABG is a big part of peoples’ lives at every step. As said by VGC, Strategic Design & Communication Agency of Aditya Birla Group’s brand custodians, “Big is what Big does”.  Spanning 34 countries, Aditya Birla Group is anchored by a strong force of over 120,000 employees, belonging to 42 nationalities and ABG lived up to its mission and vision statements. ABG helped my family to build strong walls through Ultratech Cement. As a sportsman I understood the value of my health insurance and as a son I value the life of my parents, all these problems are solved by Aditya Birla Insurance Brokers Limited. Since I have been away from my family for education purposes ABG helped me to connect with my family through Idea Cellular Ltd. Last but not the least ABG helped me to fancy myself and impress people around me with brands like Allen Solly, Peter England, Richard Parker and many more services and services that added value to my personality and lifestyle. Directly or indirectly ABG played a big role in shaping me as an individual.

Mohammad Masood
Competitions | InsideIIM