Competitions

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ADITYA BIRLA GROUP – THE BACKBONE OF MODERN INDIA

ADITYA BIRLA GROUP – THE BACKBONE OF MODERN INDIA

Aditya Birla Group or as the world knows it ABG, is a multi-faceted conglomerate having imprints across geographies in various sectors ranging from manufacturing, telecom, financial services to fashion. A Fortune 500 company with a net worth of US $44.3 billion, Aditya Birla Group has etched it’s name by taking India to the World. Being the one of the private sector conglomerates in India, Aditya Birla Group is many things rolled into one. Among all these, the one that I can always relate to is its Hindalco & Ultra-Tech Business.

Abhisekh Mukherjee
Aditya Birla Group - "Big on the Values of Life"- IIM Ranchi

Aditya Birla Group - "Big on the Values of Life"- IIM Ranchi

With a vision to be a premium global conglomerate with a clear focus on all type of businesses and its continuous initiatives to reach this ultimate goal, the Aditya Birla Group has incorporated into the very core of our lives. When I say this that ABG products are a massive part of my life, I think I say this on behalf of the millions of people living in India. The Mumbai-based, US $ 44.3 billion corporations have successfully seated itself in the league of Fortune 500. The group is anchored by a strong force of over 120000 employees, belonging to 42 nationalities and spanning 34 countries. But what makes ABG unique from its competitors is its focus and commitment towards its values, as inspired by its founder Aditya Vikram Birla. Courtesy to these values, the company has not won the hearts and trust of the people solely by its products but also by the social and welfare initiatives that it undertook both internal and external to the organization. Covering a variety of businesses and acing in every field they entered, ABG has enriched people's lives by their dedication towards stakeholder value creation be it internal or external stakeholders. If I talk about the diversity of businesses they deal in, sure, there are countless of them – ranging from the world's 2nd largest telecom player to the most significant fashion retail in India. But behind all these businesses, it's the values and exemplary CSR activities they indulge in to make a world a better place.

Prakriti Agarwal
STEPPING STONES - IIM RANCHI

STEPPING STONES - IIM RANCHI

Only recently did I realize that the products I had been using in my day to day life, the products I had come to rely on were made by the Aditya Birla Group.  A typical day in my life would include at least three of their products. The food that my mother used to send with me to my PG was wrapped in the Freshwrap foil. Whenever I hear its name or I see the product it always reminds me of the days when I first started living alone. It brings back a flood of memories of all the challenges that I faced and how it has made me more independent and stronger. The day would go on with me checking the time of my train on the phone, calling my friends to meet so that we could go together to class and being notified on which lectures got cancelled on our college WhatsApp group. This was all possible because of the Idea network which continued working in my college campus when all other networks failed. From buying the dress I wore for my fresher’s party from Pantaloons to buying my first set of formal clothes for my MBA interviews from Van Heusen, Aditya Birla products have contributed significantly in my journey of life.  They remind me of the times I spent in my college when I had just started preparing for my future journey and will definitely be a part of my life when I step out in the corporate world.

Sakshi Agarwal
Competitions | InsideIIM