ABG- an Amiable, Bodacious, Gallant emotion #IIM Trichy
1857, the year celebrated as 'the first war of Indian Independence' also marked the incessant journey of one of the most prolific and successful business groups in the world 'Aditya Birla Group'. Clouded by the motivation of customer service ahead of profitability, it extended its range from a single domain to 16 varying sectors. The tacit experience of the 'POWER OF 5' enabled customers to stick with the brand for generations and inspired the company to serve them even better. ABG has been a prospect. Starting from my childhood days, when my inspiration, my father suited up for a meeting, I got openmouthed owing to the aristocratic look it gave to my father. No surprises to this, it was none other than VANHEUSEN.BIRLA SUN LIFE INSURANCE, a subsidiary unit of ABG's financial services caters for insuring lives of my family till date. The pillar of my parents hard earned success, the house in which they live stands predominantly by the support of ULTRATECH CEMENT, again another ABG product. My first purchase with my first earning was also intentionally from PANTALOONS, another ABG venture with the motive of being loyal to a brand which has supported my family for years.ABG has also put its feet in BKFS, industrial Services, trading and many more and it has succeeded everywhere. Even after having tons of transactions, it has not flown away just by the business prospects. ABG has incorporated huge index in its CSR, prior to its active participation in healthcare, skill improvement and educational facilities. It has also introduced a <2 degree Celsius Sustainable Business Framework to avert the future potential hazards and promoted a 'Responsible Stewardship' framework to get brainstorming ideas. Hence, it is not just a brand; it is an emotion for all of us.
