Competitions | InsideIIM

Aditya Birla- Not just a brand!

Part A - Aditya Birla Group rightly stands by the famous quote by Lao Tzu "A journey of a thousand miles begins with a single step" as they started as a Jute Manufacturing Company in 1919, and subsequently transformed it to a leading multi-product corporation covering varied business sectors.Today as we all know Aditya Birla Group(ABG) is one of the premier business conglomerate of India. We cannot overlook ABG as it connected to us in a million ways. Right from connecting people through mobile network ABG's Vodafone,Idea ensures you are always connected to your loved ones.Our morning breakfast and supplies wouldnt have been complete without buying the groceries from the nearest More Supermart. And ofcourse to step out,one has to look smart and sassy .The outfits from my favourite store Pantaloons never leaves me dissappointed. Ive been a loyal customer of Pantaloons since 15 years and I must say everytime I visit it ,its always got something new to offer.Be it my favourite Bare Denims,to my comfy Honey Tshirts ,Allen Solly's formals or Liva casuals for my traditional look,I get a great deal on all of them.Not only this being a Green Card Holder(Priority customer) I am notified about the discounts and deals before others.Also I win points for every purchase and can redeem the same on my next purchase. Peter England Shirts always come to my rescue when I think of birthday presents for my Dad. And Ted Baker Bags being an all time favourite since its not only classy but also easy to carry. ABG is thus associated to every facet of my Life.

Meenal Gawande15 Jul 2019

We will either find a way or make one.

Why Aditya Birla Group is big in your life The earliest memory of Aditya Birla group was of Planet Fashion. Coming from a humble middle-class family in Mumbai, the cheapest yet trendiest fashionable clothes were available in these multi-brand stores. They were one of the earliest operating stores that were a one-stop destination to all middle and upper-middle-class families. I vividly remember the day I got a gown for a talent show competition to be held at my school and I had won the best-dressed award shows how impactful Aditya Birla Group have been in my life both knowingly and unknowingly. As the stores evolved and with fast-changing times, ABG opened stores named Pantaloons which resonates with every Indian family. Be it a large city like Mumbai or Delhi to smaller cities like Bhubaneswar or Ranchi, Pantaloons have a huge footprint all over India. With one step at a time, ABG is conquering the offline market optimistically affecting lives across pan India with multi-branded stores all in one place at cheap rates yet with great quality. Being a regular buyer at Pantaloons, I have been privileged always to get all items under one roof. Apart from conquering the offline market, ABG transcended to the online market by launching its flagship brand “People” through various high-end e-commerce websites like Jabong, Myntra etc. My wardrobe consists of almost 45% of clothes from the brand People due to their stylish & trendy yet comfortable look. The price tag attached with doesn’t burn a hole in your pocket and yet you are up to date in the fashion world.

titikshya sahoo15 Jul 2019

Aditya Birla Group: Fulfilling Dreams since times immemorial - Arijit Sadhu,XIMB

“Well, I think the golden rule I can think of is the fact that you must follow your passion and do something that's close to your heart. And I think that that's very important, well, to be successful and to be happy”.                                                                                                                                                ~ Kumar Mangalam Birla

Arijit Sadhu15 Jul 2019

Aditya Birla Group: The OCTOPUS Conglomerate

ISHIKA KHANNA15 Jul 2019

Adversities bring the best out of you..!

"Great things never come from comfort zones."

Meenal Gawande15 Jul 2019

ABG- “A Big Grail” in the lands of #IIMTrichy #AdityaBirlaGroup

The saying is no longer- “Jack of all trades, Master of none”. The world of business conglomerates has evolved over the years to prove just the same.

Reetu Karmakar15 Jul 2019

Beacon of Hope in the Post Independent India: Aditya Birla Group - Ishant Gupta, FMS Delhi

This is the year 1947, India just became free from the clutches of the British Raj and the Swaraj was a reality now. Like a mouse who nearly escaped death, India too was bleeding. Unemployment was high, Industry in dilapidated state and economy in the doldrums. Before the day comes night and for India, the force that turned these dark nights into good days were business houses such as Aditya Birla Group, Tata etc. Aditya Birla Group which not only helped the Indian National Congress in dealing with Britisher but also helped the marginalised community by indulging activities such as Education, health and infrastructure. From a colony, India became the leading entity in viscose staple fibre, palm oil refinery and lowest first-cost producer in the world. From petroleum to fashion to metals to textile, Aditya Birla group have become a conglomerate whose mere presence is motivating others to start something of their own. A child is born into the family of one such entrepreneur, who looks at Aditya Birla and dreams of starting a business. Soon his dreams become reality and small business in the low-cost textile segment is born. The business keeps on growing and so does the child who was born into that family. A proud father brings home a gift, a cell phone with Idea sim inside. The child now feels close to his parents even when they are far from home. Soon the child is introduced to the world of Internet, from learning how to burn a DVD to playing random games, that Idea sim and the Idea Internet Network have become an integral part of his life. Soon the year 2016 came, the child is now an adult who is patiently waiting for his turn for an interview. But he is not scared, his confidence of months of hard work is further augmented by the sharp design of Louis Philippe and its logo reminding him the road to being a king is not an easy one. The child little does he know about the impact of Aditya Birla Group in his life but always grateful to the embodiment that the group has taken through his life.

Ishant Gupta15 Jul 2019

ABG- MAKING LIVES EASIER, XIM BHUBANESWAR

All our lives are made up by the people we love and care. While some of us are fortunate enough to live in the vicinity with their loved ones, some are not. My brother, best friend, and mentor lives away from us.  ABG's idea cellular network has never let me felt his absence. Nothing is more painful than not sharing the small moments in life with your loved ones. "Idea" has been successful in bridging the distance between me and my brother and has indeed changed the way we look at our lives.

Debidutta Nandi15 Jul 2019