Aditya Birla Group one of the largest and well known company in today’s date. The company had its roots with cotton trading in Pilani Rajasthan. The company observed its biggest growth post India’s independence under Grasim Industries Limited. Manufacturing at that time used to take place from imported raw materials.
Aditya Birla Group - The Fashion Power House
Let me start with a cricket analogy. What would have been the Indian Premier League if not for the presence of the superman, Mr. ABD? The 360° batsman is a crowd favourite across the cricketing fraternity. He can pull crowds like no one else. Drawing parallels, we have ABG, another 360° player who is a crowd favourite and can pull crowds like no other conglomerate ever has. Revolutionizing the industry, Aditya Birla Group, headquartered in Mumbai, has spread its wings to over 35 countries and has catered to the needs and wants of over millions globally.
What does a person do when he is faced with a risky opportunity few others have had in their lifetimes; grab onto it with both hands or avoid the possibility of failure ? Such a dilemma was facing me at the start of 2016 when my father invited me to join him in building the dream house he had always wanted. I finally decided to leave my job and enter a whole new world of construction where I would finally work with my father to achieve something he has been dreaming his whole life. One of the first decisions on this novel journey was to decided which cement to use as it as the glue that holds the house together and there would be no compromises in this regard. The only choice we all agreed on was Ultra Tech Cement after thorough market surveys and comparative testing with competitors. The choice was made after reviewing a plethora of factors ranging from its quality to a trust in the legendary Aditya Birla Group (ABG) brand which has never let me down throughout the course of my 26 years.
Aditya Birla Group is not just a brand name for me, it is a name that invokes nostalgia and emotions in my heart. As I live in Gurgaon, I have always been fascinated by one store which is like a dream place for me – Pantaloons. With a wide range of clothing brands available under one roof, Pantaloons is not a store with only clothes. It has all the things a girl can dream of and I am no exception. While ABG has fulfilled my fashion fantasies, it has also helped my family in getting our daily needs. The More supermarket located just behind our society was such a relief when groceries were out of stock in our home. Picking up the basket and filling it with all the necessary and unnecessary things because everything in the store looked so appealing is a memory that is still fresh in my mind. Watching ads of UltraTech cement and recalling the words exactly said in the ads was such a fun thing to do for me and my cousins. I can recall the day when I first bought my blazer and trouser from Allen Solly, how I looked in the mirror and saw a transformation in me in the trial room. I felt more confident and never imagined that formals could be so comfortable. From my childhood to the day I grew up to be a woman wearing blazers and trousers, ABG has been a part of my journey taking multiple forms and changing me for the better.
Aditya birla group is known for its diversification in different product lines.My entire childhood has been evolved through their products whether it was packing my meals or purchasing attires for different fuctions or building houses.Pantaloons where one finds everything under one roof.Allen solly which has an amazing collection of formal attires.Tommy Hilfiger a premium brand with amazing collection of watches and casual attires.But what particularly influenced me the most was " Van heusen " Handbags and formal attires. During my graduation days in Delhi I use to see coporate people in formal attires carrying a Van heusen handbag. And I guess it is from there when I started associating Van heusen handbags with sophistication and formal.And when I was preparing for my MBA entrance exams I decided that time itself to get Van Heusen products when I get into a B- school. Now that I am in a B-school I got myself a van heusen handbag. And it makes me feel good owing a product which I had planned for.
I have always felt that a sense of purpose gives our lives a meaning and contributing for the well beings of others has always motivated me. My greatest accomplishment till date would be to helping out some amazing kids with their studies for a few months. Due to monetary constraints, they did not have access to that great schools or teachers, so getting the opportunity to interact with them and knowing that I made some difference in their lives felt good. We not only assisted them with subjects such as Science, Maths and English, we also encouraged them to sing, dance, and debate and express themselves in some form.
Aditya Birla Group one of the largest and well known company in today’s date. The company had its roots with cotton trading in Pilani Rajasthan. The company observed its biggest growth post India’s independence under Grasim Industries Limited. Manufacturing at that time used to take place from imported raw materials.
Aditya Birla Group - The Fashion Power House
Let me start with a cricket analogy. What would have been the Indian Premier League if not for the presence of the superman, Mr. ABD? The 360° batsman is a crowd favourite across the cricketing fraternity. He can pull crowds like no one else. Drawing parallels, we have ABG, another 360° player who is a crowd favourite and can pull crowds like no other conglomerate ever has. Revolutionizing the industry, Aditya Birla Group, headquartered in Mumbai, has spread its wings to over 35 countries and has catered to the needs and wants of over millions globally.
What does a person do when he is faced with a risky opportunity few others have had in their lifetimes; grab onto it with both hands or avoid the possibility of failure ? Such a dilemma was facing me at the start of 2016 when my father invited me to join him in building the dream house he had always wanted. I finally decided to leave my job and enter a whole new world of construction where I would finally work with my father to achieve something he has been dreaming his whole life. One of the first decisions on this novel journey was to decided which cement to use as it as the glue that holds the house together and there would be no compromises in this regard. The only choice we all agreed on was Ultra Tech Cement after thorough market surveys and comparative testing with competitors. The choice was made after reviewing a plethora of factors ranging from its quality to a trust in the legendary Aditya Birla Group (ABG) brand which has never let me down throughout the course of my 26 years.
Aditya Birla Group is not just a brand name for me, it is a name that invokes nostalgia and emotions in my heart. As I live in Gurgaon, I have always been fascinated by one store which is like a dream place for me – Pantaloons. With a wide range of clothing brands available under one roof, Pantaloons is not a store with only clothes. It has all the things a girl can dream of and I am no exception. While ABG has fulfilled my fashion fantasies, it has also helped my family in getting our daily needs. The More supermarket located just behind our society was such a relief when groceries were out of stock in our home. Picking up the basket and filling it with all the necessary and unnecessary things because everything in the store looked so appealing is a memory that is still fresh in my mind. Watching ads of UltraTech cement and recalling the words exactly said in the ads was such a fun thing to do for me and my cousins. I can recall the day when I first bought my blazer and trouser from Allen Solly, how I looked in the mirror and saw a transformation in me in the trial room. I felt more confident and never imagined that formals could be so comfortable. From my childhood to the day I grew up to be a woman wearing blazers and trousers, ABG has been a part of my journey taking multiple forms and changing me for the better.
Aditya birla group is known for its diversification in different product lines.My entire childhood has been evolved through their products whether it was packing my meals or purchasing attires for different fuctions or building houses.Pantaloons where one finds everything under one roof.Allen solly which has an amazing collection of formal attires.Tommy Hilfiger a premium brand with amazing collection of watches and casual attires.But what particularly influenced me the most was " Van heusen " Handbags and formal attires. During my graduation days in Delhi I use to see coporate people in formal attires carrying a Van heusen handbag. And I guess it is from there when I started associating Van heusen handbags with sophistication and formal.And when I was preparing for my MBA entrance exams I decided that time itself to get Van Heusen products when I get into a B- school. Now that I am in a B-school I got myself a van heusen handbag. And it makes me feel good owing a product which I had planned for.
I have always felt that a sense of purpose gives our lives a meaning and contributing for the well beings of others has always motivated me. My greatest accomplishment till date would be to helping out some amazing kids with their studies for a few months. Due to monetary constraints, they did not have access to that great schools or teachers, so getting the opportunity to interact with them and knowing that I made some difference in their lives felt good. We not only assisted them with subjects such as Science, Maths and English, we also encouraged them to sing, dance, and debate and express themselves in some form.
