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Aditya Birla- It's not only a name, but an emotion!

Aditya Birla- It's not only a name, but an emotion!

Unlike majority of the big corporate companies, whose purpose and goal of doing business lies in the maximisation of profits, there exist business angels & Tycoons like Birla's , Tata's etc  whose thoughts centred around the fulfilment of societal needs and giving back to the society.

Ankit Jaiswal
My 127 Hour moment

My 127 Hour moment

A challenge, a fight, a struggle , call it any way you like is real. As real as it gets, circumstances or situations, when they don’t go your way, become a challenge. Almost every externality was unfavourable, when I was trying to get myself to write after a road incident  left my right hand broken beyond immediate repair one month before my 12th standard exams, all of my family’s efforts were wasted when they tried to get someone to become an assisting writer for me, all of it to no avail. I was left with two options, one was to let the year go, having worked hard the entire year, like every other sincere student, this option was gut wrenching to even think of, the other one was to risk recovery by forcing myself to write with the injured hand. I remember those days with fondness and fear, the images of me trying to lift a pen after a hundred failed tries is both comical and pity worthy, at least self pity ! as funnily self-deprecating I sound, me forcing my right hand to write and being able to give the 12th standard exams without any exemption or assistance and doing well is a flag bearing example of me and my spirit rescuing me out the ditch. Each ditch, each challenge may be worse than the preceding, what matters is that each time one is better equipped to handle the incremental worseness. This little anecdote is tiny in front of what I saw in 127 hours, but then I was never under a rock, or is each challenge a rock, got to lift it somehow.

ARINJAI MENON
Aditya Birla Group- The impact it has had on my life.

Aditya Birla Group- The impact it has had on my life.

"Great businesses are never built on the quick sands of opportunism." This statement by Mr. Kumar Mangalam Birla aptly portrays the spirit of the Aditya Birla Group. Over years of functioning across many major industries, Aditya Birla group has made an image for itself. Its businesses have grown into global powerhouses in a wide range of sectors – metals, textiles, carbon black, telecom and cement.

ADYOT SRIVASTAVA
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