Aditya Birla Group- The One Constant
Over the past 150 years, the Aditya Birla Group is touching lives of people in this country and abroad in one way or another. From being the most trusted band for apparel and lifestyle products to being in partnership with one of the biggest telecom operators, it’s become a part of each one of our lives. For me too, like every other Indian, ABG has played a significant role in contributing to moments, big and small. From being a group that has made telecom and chains of apparel & lifestyle products easily accessible to all kinds of audiences to being one that serves all kinds of needs, regular or unique in these domains, the brands that the ABG Group has under its umbrella have been my go-to places most of the times. For me, this group’s presence has been there during all my life’s milestones, be it farewells, get-togethers or job interviews. Rushing to Van Huesen without thinking twice for formals to be worn on my big days to celebrating Father’s Day every year with Allen Solly or Peter England as the perfect gift to show my love, it has been a great association with ABG. Also, what contributes most to making a group like this special is that not only in the big moments, but in countless daily experiences, ABG has remained a constant. Be it a regular visit to a Pantaloon’s store which is found somewhere nearby always with a friend or two or simply the thought that comes in my mind about not changing my mobile network from Vodafone irrespective of a few issues here and there due to the absolute best customer service, I think it is these small moments of joy and security that the group gives me which make it significant in my life.





