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How the Aditya Birla Group impacted my life

How the Aditya Birla Group impacted my life

You are born into a family, which is your natural support. Outside you search and find people with whom you can relate and connect. When you find people with whom you can connect and be who you really are, you find your true friend. I am fortunate, the person whom I met first time in my engineering class became one of my best friends. With him, I shared the best four years of my life. We shared our ups and downs and enjoyed the journey called life.  From waking each other for the class to motivating each other to perform in college fest, we became each other back backbone. After we graduated, we went for different paths. He went for his family business, and I started working for an MNC. One day I received his call, he told me how he fell in love with a girl and is getting married. I was delighted to hear this. I began preparing for his wedding. I was searching for the perfect attire which would do justice do to the occasion. Thanks to Aditya Birla Group, Louis Philippe came to the rescue. I found the attire which suited my personality and made me feel confident. For the perfect occasion to celebrate friendship, Aditya Birla Group helped me to become my true self.

Devanshu Verma
Aditya Birla Group. What an idea Sirji!

Aditya Birla Group. What an idea Sirji!

One of the most amazing advertisements I remember from my childhood is ABG's series of videos with Abhishek Bachchan, promoting its telecom company Idea! Abhishek Bachchan presents unique and humorous solutions to social problems which instantly connect with the audience leaving a mark on them. These advertisements were a huge hit, so was the company it aimed to promote but a school going kid back then, I had no clue about the scale of the Aditya Birla Group and its history.

Manas Rupainwar
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