Aditya birla group : Spreading love and happiness-Ankur, IIM Visakhapatnam
Aditya birla group is one of the most reputed and trusted brand not only in India but all over the world. It is serving its millions of customers happily in more than 35 countries. From more mega store in groceries to pantaloons in clothing fashion it has now become one of the most important part of our life. ABG also has a great impact on our GDP, it has employed more than 120000 employees so we can say that ABG is playing a significant role in our growing economy and contributing regularly to the success of not just their business but of our country also.
My ABG vs My Life - A story of Hope, Determination and Persistence, IIM Ranchi
Hailing from the capital town of Ranchi, My father was posted in Mines and Geology Department, Government of Jharkhand. I used to hear about Hindalco often as a near acquaintance of mine, Niraj Uncle used to work there stationed at Muri at a mere distance of 65 kms from Ranchi. He would proudly state that the Muri Works of Hindalco India’s first alumina refinery commissioned in 1948 by the erstwhile Indian Aluminium Company (INDAL). In 2005, Hindalco merged the plant with itself after acquiring INDAL which made big news in the corporate arena.
Aditya Birla Group (ABG) or All Business Greats ?
If you are an Indian, doesn’t matter which area of India you live in, doesn’t matter what income group you belong to, doesn’t matter what products you use or which brands you are loyal to, it is highly unlikely that you have survived and lived so far without ever coming across a Aditya Birla Group product. Whether consciously or unconsciously, every Indian uses Aditya Birla Group products proactively. In fact the shirt I am wearing right now, branded Peter England is manufactured by Aditya Birla Group. That is the kind of association we have developed with this brand. The house we live in constructed using the cement from UltraTech Cement is a Aditya Birla brand. The phone network many of us use, formed from the merger of Vodafone – Idea cellular networks is a big player in the telecom market. Most of the clothes the middle-income age group wears are produced under the umbrella of Madura Garments and Grasim. Hindalco Aluminum is one of the major players in the aluminum and copper market in India. Besides the products listed above, Aditya Birla group also plays a major role in the services offered in the financial sector via Birla Global Finance Ltd and Birla Sun Life Insurance Co Ltd. It has also a marked presence in the manufacturing of industrial chemical and mining of minerals. Aditya Birla group has a presence in over 20 countries, which is a thing of pride for Indians and has a presence in various sectors all over the world.
My Journey into the.”Aditya Birla World” - IIM Ranchi
The might of the group is not assessed by its share in the economy, but by its potential to impact everyday life of an ordinary citizen . Aditya Birla Group has a journey like no other - offering innovative products and services. They are not just conglomerates of businesses with a $44.3 billion revenue but also service provider to diverse socio-economic strata of India, ranging from telecommunication to building solutions.As coming to my daily life, a lot of activities are actually affected and influenced by Aditya Birla Group. The first thing that comes to my mind is the telecommunication services. Coming from a place like Kullu where people earlier faced difficulty in getting a seamless network while moving towards higher altitude, Idea and Vodafone has done a great job in connecting us with our loved ones without a hitch. The services provided by them help break all the barriers in communication and make our lives easier.
WHY IS ABG IMPORTANT TO ME?
Some organizations are so big that they touch almost every aspect of your life, no matter if you have worked for them or not. But for my family, Aditya Birla Group rescued us by providing opportunities when we were in dire need. Yes, when my father’s business dwindled, we were financially weak, and then my mother, who is a doctor got the opportunity to serve in Century Rayon Hospital, Shahad. One might think what’s the big deal, but it provided us with a roof, a school for my younger brother, a society where people are forever helpful as the culture is rich at every organization which was found by the Birla’s. After that, we moved to Surat because there was another opportunity, yet again at Aditya Birla Group. At Surat’s Birla Cellulosic, my family is having a great time. On my vacations, I used to see the campus, and I realized how much they value safety measures in the industry. Believe me; their motto is “Safety First.” They are ensuring the safety of the people who are at foundations of this great empires. Yes, I am talking about the workers. These simple things are the ones which attract people towards certain organizations. Everyone here is sharing the stories of how they are related to the products, but my family’s journey is a proof that besides making great products ranging from cement to fibers and fashion, Aditya Birla Group takes care of their employees and provides their families great support and care. This is the reason why the group is one of the best employers and has a charm which reflects the amazing personality of Mr. Kumar Mangalam Birla.
Fundamentally Strong| Vani Khurana, IIM Visakhapatnam
10 days into coming to my dream college. Lots and lots of clothes required. Formals required. Where do I go? Pantaloons. Nervous, anxious, confused about my decision. How do I talk to my best friend? Vodafone. Dad’s birthday tomorrow, need a gift. Where do I go? Planet Fashion. Construction sites everywhere? Ultratech cement everywhere. These are not just brand names. They have become a part of our lives. We’ve seen Vodafone evolve from message packs to data packs to unlimited voice and data today. We’ve seen pantaloons spreading its web to almost 78 Indian cities with more than a 1000 outlets. When we hear of UltraTech cement- their tagline, “The Engineer’s Choice” runs at the back of our mind. Serving since 1857, Aditya Birla Group has truly become an irreplaceable part of our lives. From clothing to Telecommunication, from cement to chemicals, they’ve got you covered. Apart from its huge business, it is also extremely active in its CSR department contributing to healthcare, education, sustainable livelihood programs and construction business. It has immunized as much as 70 million children from polio. Aditya birla group, not just works for the betterment of the society, but also provides employment opportunities to around 120,000 employees in innumerable fields and departments. Truly and definitely a conglomerate!





