ABG, creating a widespread impact - Akash Gaurav, IMI Delhi
A US $44.3 billion corporation, the Indian conglomerate Aditya Birla Group is has become a household name with its presence in 14 industry sectors and is a pride of India. Unsurprisingly, it has created a widespread impact in the lives of Indians with its plethora of offerings. For me, the biggest (and the most cherished) way it delighted me, was through one of its popular brands – Ultratech Cement. A few years ago I had a close friend who had a modest house. It was comfortable enough for the family but as my friend was growing up, he wanted a separate room. He found it difficult to focus on books with the TV and music system blaring out all the time. Studies was considered important in the family and they understood his problem well. So it was decided that a new room would be constructed on the terrace for him. Moreover, he was given the full mandate of designing it himself! Although it was only a simple room, he was extremely happy with the joy of building a “roof over his head”. Together, we sketched out the blueprint, carefully taking the measurements and planning the locations of the door and windows. Since quality could not be compromised for such an important project, we chose Ultratech Cement. We personally went to the supplier to negotiate a deal (he seemed to enjoy bargaining with two kids and was generous with his rates for us) Over the years we moved out of our old town. But whenever we go back and visit the old house, that room we built still stands strong on the terrace, as though welcoming us with the same old promise of warmth and comfort.
Akash Gaurav
Shattering the glass ceiling – The ABG way of striving for the endless horizon - Ahana Bhattacharjee, #IIMTrichy
Growing up in a tinsel town in Odisha, I had always secretly followed the mantra of ‘Zindagi badi honi chahiye, lambi nahi!’ I had always been inquisitive to know how big corporations are built and what values drive them to succeed every single day. Thus, my inherent curiosity has always made me wonder about the glorious history of one of the largest Indian conglomerates, the Aditya Birla Group. Laid by Seth Shiv Narayan Birla, the Aditya Birla Group has not only flourished to a legacy of its own but has also created a benchmark for other Indian conglomerates. Having been around for more than 150 years, ABG has a history of creating a huge diversity of ecosystems and spreading its wings all over the world. But, how do we attribute its success and longevity to stay strong through the tough times of the economy? Well for me, the differentiator that sets ABG apart from its contemporaries and that has made ABG what it is today is its resilience and unparalleled investment in the society and its people. ABG has always focused on its commitment towards corporate governance, bridging impossible distances and making the world a cleaner and a safer place.
Ahana Bhattacharjee
BIRLA IN OUR LIVES #IIMTRICHY
We go on in our lives, doing our daily activities without even realising how a single name is attached to countless memories in our life. I am talking about the brand “Birla” synonymous with majority of the population in this nation. Officially known as the Aditya Birla Group, their numerous products and services have affected our lives in more ways than we can imagine.
Chandraneel Das
Overcoming a challenge
There should be a burning desire to win post the setting of a valuable and achievable goal. It is the ability to envision the goal and the perks of achieving it that drive us to overcome the difficulties we face in the journey.
Kalyanakumar S
Live Better, Live Happy with Aditya Birla Group and #IIMTrichy!
The Aditya Birla Group became a part of our lives even before we realized that we are growing together!
Vedavati S.B
ABG-Challenges build your personality- Yaswanthi Polineni, IIM VisakhapatnamLife isn’t a
ABG-Challenges build your personality- Yaswanthi Polineni, IIM Visakhapatnam
Yaswanthi Polineni
ABG, creating a widespread impact - Akash Gaurav, IMI Delhi
A US $44.3 billion corporation, the Indian conglomerate Aditya Birla Group is has become a household name with its presence in 14 industry sectors and is a pride of India. Unsurprisingly, it has created a widespread impact in the lives of Indians with its plethora of offerings. For me, the biggest (and the most cherished) way it delighted me, was through one of its popular brands – Ultratech Cement. A few years ago I had a close friend who had a modest house. It was comfortable enough for the family but as my friend was growing up, he wanted a separate room. He found it difficult to focus on books with the TV and music system blaring out all the time. Studies was considered important in the family and they understood his problem well. So it was decided that a new room would be constructed on the terrace for him. Moreover, he was given the full mandate of designing it himself! Although it was only a simple room, he was extremely happy with the joy of building a “roof over his head”. Together, we sketched out the blueprint, carefully taking the measurements and planning the locations of the door and windows. Since quality could not be compromised for such an important project, we chose Ultratech Cement. We personally went to the supplier to negotiate a deal (he seemed to enjoy bargaining with two kids and was generous with his rates for us) Over the years we moved out of our old town. But whenever we go back and visit the old house, that room we built still stands strong on the terrace, as though welcoming us with the same old promise of warmth and comfort.
Akash Gaurav
Shattering the glass ceiling – The ABG way of striving for the endless horizon - Ahana Bhattacharjee, #IIMTrichy
Growing up in a tinsel town in Odisha, I had always secretly followed the mantra of ‘Zindagi badi honi chahiye, lambi nahi!’ I had always been inquisitive to know how big corporations are built and what values drive them to succeed every single day. Thus, my inherent curiosity has always made me wonder about the glorious history of one of the largest Indian conglomerates, the Aditya Birla Group. Laid by Seth Shiv Narayan Birla, the Aditya Birla Group has not only flourished to a legacy of its own but has also created a benchmark for other Indian conglomerates. Having been around for more than 150 years, ABG has a history of creating a huge diversity of ecosystems and spreading its wings all over the world. But, how do we attribute its success and longevity to stay strong through the tough times of the economy? Well for me, the differentiator that sets ABG apart from its contemporaries and that has made ABG what it is today is its resilience and unparalleled investment in the society and its people. ABG has always focused on its commitment towards corporate governance, bridging impossible distances and making the world a cleaner and a safer place.
Ahana Bhattacharjee
BIRLA IN OUR LIVES #IIMTRICHY
We go on in our lives, doing our daily activities without even realising how a single name is attached to countless memories in our life. I am talking about the brand “Birla” synonymous with majority of the population in this nation. Officially known as the Aditya Birla Group, their numerous products and services have affected our lives in more ways than we can imagine.
Chandraneel Das
Overcoming a challenge
There should be a burning desire to win post the setting of a valuable and achievable goal. It is the ability to envision the goal and the perks of achieving it that drive us to overcome the difficulties we face in the journey.
Kalyanakumar S
Live Better, Live Happy with Aditya Birla Group and #IIMTrichy!
The Aditya Birla Group became a part of our lives even before we realized that we are growing together!
Vedavati S.B
ABG-Challenges build your personality- Yaswanthi Polineni, IIM VisakhapatnamLife isn’t a
ABG-Challenges build your personality- Yaswanthi Polineni, IIM Visakhapatnam
Yaswanthi Polineni