We understand the attachment we have with the products and services we use when we not only use them in our day to day lives but at our most important times. We use these specific brands and products because we trust them. We believe in the value that we receive from them. This creates a sense of emotional attachment for us with these special products.
Aditya Birla Group represents a veritable blend of rich heritage and contemporary modern people practices. It has always been there around me before I even realized it is there. The story of Aditya Birla Group for me started early on in my childhood when while going to school my mother used to pack our lunch boxes in Freshwrapp foil, though at that time I had no idea I was already a part of Aditya Birla Group family. I think before any of us noticed, ABG products were already a part of our lives and have made their ways to our hearts. Be it father’s that blue Allen Solly shirt or that patterned Louis Philippe sweater or his favourite Peter England Khaki trousers. Aditya Birla Group is everywhere no matter where you are while playing hide n seek in a constructing building you can see sacks of Ultratech cement or strolling in the mall you will come across Pantaloons containing apparels from all top brands. When you grow up seeing these brands in your household you know these are brands you can trust and following your father’s footsteps, someone who wants to be like him you start copying his dressing style, as a result, our household started seeing more and more collection from Forever 21 and People. My one-stop-shop for buying formal clothing has always been Van Heusen, irrespective of what I need a shirt or pant or a jacket, Van Heusen has always been on top of my list. So before going for an interview or even before entering the B-school, that is where my feet stopped. But talking about how I made an impact, for that I would have to recall my graduation days, more precisely, my second year of B.Tech. where when I noticed around me everyone was busy learning C or C++ coding languages but I wanted to be different from others so I started gathering knowledge of Web Designing but after some time I noticed I am not different from any third person who possesses knowledge of web designing so I was again provoked to think what can I do to stand out? What can I do to be different from the rest? Then it was this time I made up my mind to try my hand at Graphics Designing. As a result of my perseverance, I learnt Adobe Photoshop and was one of the few designers in the college, started my own committee to teach juniors Photoshop, was part of fests of designing team both as a member and a leader. Not just that, it encouraged me to be independent and rather than asking for pocket money every month from home I started working as an intern since the second year of my college and started earning for my own expenses. This didn’t stop there, I was the only person who was placed in a company who came in looking for a UI/UX Designer, and after coming to the B-school and realizing how my skills can be used anywhere and everywhere and how this skillset is useful to the councils here too. Just when I was thinking in my graduation that I am not that skilled at coding in C or JAVA, I taught myself something new, something different, something that not everyone does or can do and now I can say that that step I took, I never would have realized would create such a big impact for me.
I distinctly remember recess in primary school. After putting my little self through 2 hours of rigorous schoolwork, and with a grumbling tummy, I used to open my lunch box. Most days were disappointing though. Don’t get me wrong, my mom is an amazing cook. But having to eat food hours after it has been made is certainly not appetizing. One day though, it all changed for me. A new guy walked into our class. All alone with no friends, I invited him to sit beside me. During our recess, we both opened our lunch boxes to share food with each other. And I still can’t forget the sight I saw in his tiffin. All he had in his lunch box was a big chunk of shiny metal. “What is that Vineet?!! You eat raw metal for food?”, I remember saying to my new friend. Vineet simply opened through the Freshwrapp foil and gave me fresh and hot dosas to eat. And I was simply amazed. I had no hopes ever of having fresh food in recess, but here was Vineet, telling me that it was possible. All I had to do was get my food packed in Freshwrapp! I pestered my mother for days until she had to give in and buy Freshwrapp. To this day, I can’t help but smile, when I see the smiley on the Freshwrapp covers. It was only much later that I understood that Freshwrapp is made by Hindalco, which is a subsidiary of the Aditya Birla Group. To this day, when I have to pack my food in a tiffin box, I use Freshwrapp. It was only due to Freshwrapp’s legacy that my school recesses became memorable.
Author’s Note Writing this piece has brought to light the lifelong association that I have had with Aditya Birla Group and their various companies and products. I have also pondered over another question, what are the qualities that have made an individual or a company more successful than the others despite having the same offerings. I have come to believe that it is someone’s willingness to go the extra mile which determines where they end up.
One word - "Louis Philippe". This brand has influenced my life for a 'Greater Good' and that too by an accidental chance.
There are very few companies today that are all encompassing. The Aditya Birla Group is one of them and one of the ways in which it has affected my life follows.
It was a hot summer day. I was extremely excited to have “earned” my first mobile phone as a deal with my father if I secured good grades in 10th Standard. My brother were going to an Idea Store to get our first ever phone numbers. Incidentally, we got phone numbers which matched exactly to each other barring the last digit. It was so amazing and we were really excited by it. Today it reminds me how we should keep on getting joy from the little things in life. We till today have the same phone numbers and in a very odd way, has made my relationship with my brother stronger. Hence, unknowingly, Aditya Birla Group has had an impact on my life in a very positive way.
When I hear the name Aditya Birla Group a wide range of pictures flash in front of my eyes. I see a big conglomerate which has pretty much mastered every industry it has touched upon, and hence it is almost practically impossible for somebody living in India to not have come across a single product from the group and my story isn’t any different. Right from my house that was built from the very cement that stands strong in the group to the aluminium foil of Freshwrapp that kept the food warm while I was travelling, it has touched my life on so many levels. Almost all aspects of my life have been connected by Aditya Birla Group. The one that has almost saved my life would have to be the Aditya Birla Health Insurance. I am usually very reluctant in investing in securities, and the health insurance fell in the same category since I assumed myself to be perfectly fit and fine, but after constant push from my family I finally succumbed and after careful research found Aditya Birla Health Insurance as the one viable option. And not long after that I had taken up the insurance, I fell sick with Jaundice. If it weren’t for the health insurance, I definitely would have ended up emptying my pockets and probably borrowing money from my parents. But thanks to the insurance, I escaped without any scars except for the ones left from Jaundice.
We understand the attachment we have with the products and services we use when we not only use them in our day to day lives but at our most important times. We use these specific brands and products because we trust them. We believe in the value that we receive from them. This creates a sense of emotional attachment for us with these special products.
Aditya Birla Group represents a veritable blend of rich heritage and contemporary modern people practices. It has always been there around me before I even realized it is there. The story of Aditya Birla Group for me started early on in my childhood when while going to school my mother used to pack our lunch boxes in Freshwrapp foil, though at that time I had no idea I was already a part of Aditya Birla Group family. I think before any of us noticed, ABG products were already a part of our lives and have made their ways to our hearts. Be it father’s that blue Allen Solly shirt or that patterned Louis Philippe sweater or his favourite Peter England Khaki trousers. Aditya Birla Group is everywhere no matter where you are while playing hide n seek in a constructing building you can see sacks of Ultratech cement or strolling in the mall you will come across Pantaloons containing apparels from all top brands. When you grow up seeing these brands in your household you know these are brands you can trust and following your father’s footsteps, someone who wants to be like him you start copying his dressing style, as a result, our household started seeing more and more collection from Forever 21 and People. My one-stop-shop for buying formal clothing has always been Van Heusen, irrespective of what I need a shirt or pant or a jacket, Van Heusen has always been on top of my list. So before going for an interview or even before entering the B-school, that is where my feet stopped. But talking about how I made an impact, for that I would have to recall my graduation days, more precisely, my second year of B.Tech. where when I noticed around me everyone was busy learning C or C++ coding languages but I wanted to be different from others so I started gathering knowledge of Web Designing but after some time I noticed I am not different from any third person who possesses knowledge of web designing so I was again provoked to think what can I do to stand out? What can I do to be different from the rest? Then it was this time I made up my mind to try my hand at Graphics Designing. As a result of my perseverance, I learnt Adobe Photoshop and was one of the few designers in the college, started my own committee to teach juniors Photoshop, was part of fests of designing team both as a member and a leader. Not just that, it encouraged me to be independent and rather than asking for pocket money every month from home I started working as an intern since the second year of my college and started earning for my own expenses. This didn’t stop there, I was the only person who was placed in a company who came in looking for a UI/UX Designer, and after coming to the B-school and realizing how my skills can be used anywhere and everywhere and how this skillset is useful to the councils here too. Just when I was thinking in my graduation that I am not that skilled at coding in C or JAVA, I taught myself something new, something different, something that not everyone does or can do and now I can say that that step I took, I never would have realized would create such a big impact for me.
I distinctly remember recess in primary school. After putting my little self through 2 hours of rigorous schoolwork, and with a grumbling tummy, I used to open my lunch box. Most days were disappointing though. Don’t get me wrong, my mom is an amazing cook. But having to eat food hours after it has been made is certainly not appetizing. One day though, it all changed for me. A new guy walked into our class. All alone with no friends, I invited him to sit beside me. During our recess, we both opened our lunch boxes to share food with each other. And I still can’t forget the sight I saw in his tiffin. All he had in his lunch box was a big chunk of shiny metal. “What is that Vineet?!! You eat raw metal for food?”, I remember saying to my new friend. Vineet simply opened through the Freshwrapp foil and gave me fresh and hot dosas to eat. And I was simply amazed. I had no hopes ever of having fresh food in recess, but here was Vineet, telling me that it was possible. All I had to do was get my food packed in Freshwrapp! I pestered my mother for days until she had to give in and buy Freshwrapp. To this day, I can’t help but smile, when I see the smiley on the Freshwrapp covers. It was only much later that I understood that Freshwrapp is made by Hindalco, which is a subsidiary of the Aditya Birla Group. To this day, when I have to pack my food in a tiffin box, I use Freshwrapp. It was only due to Freshwrapp’s legacy that my school recesses became memorable.
Author’s Note Writing this piece has brought to light the lifelong association that I have had with Aditya Birla Group and their various companies and products. I have also pondered over another question, what are the qualities that have made an individual or a company more successful than the others despite having the same offerings. I have come to believe that it is someone’s willingness to go the extra mile which determines where they end up.
One word - "Louis Philippe". This brand has influenced my life for a 'Greater Good' and that too by an accidental chance.
There are very few companies today that are all encompassing. The Aditya Birla Group is one of them and one of the ways in which it has affected my life follows.
It was a hot summer day. I was extremely excited to have “earned” my first mobile phone as a deal with my father if I secured good grades in 10th Standard. My brother were going to an Idea Store to get our first ever phone numbers. Incidentally, we got phone numbers which matched exactly to each other barring the last digit. It was so amazing and we were really excited by it. Today it reminds me how we should keep on getting joy from the little things in life. We till today have the same phone numbers and in a very odd way, has made my relationship with my brother stronger. Hence, unknowingly, Aditya Birla Group has had an impact on my life in a very positive way.
When I hear the name Aditya Birla Group a wide range of pictures flash in front of my eyes. I see a big conglomerate which has pretty much mastered every industry it has touched upon, and hence it is almost practically impossible for somebody living in India to not have come across a single product from the group and my story isn’t any different. Right from my house that was built from the very cement that stands strong in the group to the aluminium foil of Freshwrapp that kept the food warm while I was travelling, it has touched my life on so many levels. Almost all aspects of my life have been connected by Aditya Birla Group. The one that has almost saved my life would have to be the Aditya Birla Health Insurance. I am usually very reluctant in investing in securities, and the health insurance fell in the same category since I assumed myself to be perfectly fit and fine, but after constant push from my family I finally succumbed and after careful research found Aditya Birla Health Insurance as the one viable option. And not long after that I had taken up the insurance, I fell sick with Jaundice. If it weren’t for the health insurance, I definitely would have ended up emptying my pockets and probably borrowing money from my parents. But thanks to the insurance, I escaped without any scars except for the ones left from Jaundice.
