Transforming Lives - ABG
Aditya Birla Group is US $44.3 billion Corporation and having devoted force of over 1.2 lakh employees spread across 42 nationalities. Since its inception in 1857, it has grown to become the third-largest Indian private sector conglomerate with operations in thirty-four countries across five continents. It has a plethora of businesses under it notably Grasim, Aditya Birla Fashion and Retail, Aditya Birla Chemicals, Aditya Birla Insulators, Essel Mining, Birla Carbon, amongst many others. The Aditya Birla Group is the world's largest producer of Viscose staple fibre. I cannot count the number of times, I have visited ABG’s Planet fashion stores which has become my one-stop shopping solution. The L&T Cement Company was bought by Aditya Birla group in 2004, and rechristened it as UltraTech cement. The ABG group had made a marketing campaign called “The engineers’ choice” for the Ultra Tech cement. The advertisement changed my perspective. Truck was not the largest thing a man could build, and mechanic was not the best career a person can pursue, Engineering was!
Vishwajeet Kumar
My life & Aditya Birla Group
I still vividly remember the conversation I had with my school principal as a 6-year-old about how we make a building. I saw so many buildings come up in the city and was curious as to how could they stand erect and not fall. My principle replied with the name, “Ultratech Cement”. That was my 1st introduction to Aditya Birla Group. At that age, I couldn’t comprehend what cement does, but I saw Ultratech cement as the reason for all the buildings that I saw on my way from school to home. Later when we were building our own home, my father said he only trusted Ultratech cement for it.
Kumar Ashish
LIFE IS NEVER ENDING BATTLE
Aditya Birla Group has a vast range of products folio. I have experienced very sensitive attachments with the fashion retails of the Aditya Birla group in my life. When I switched myself from a rural background to an urban lifestyle it was a bit challenging for me in many aspects like education, behavioral, social, physical outlook, and my environment was totally changed at that stage of my life. Sometimes people criticize me and make fun of me for my dressing sense and attire because the type of clothing I was doing was not branded hence it was neither good fabric nor durable and also not comfortable to wear. Slowly I started realizing the value of money when it associated with quality, the more you invest in the right place the better results you will get. I didn’t remember when I decided to buy clothes from the shopping mall but it was a very good and pleasant experience. After this, I had become a habitual shopper from various retail outlets like Louis Philippe, Peter England, and Van Heusen, etc. these all brands are acquired by the ABG group in India. These brands are proven very effective in terms of quality and cost management with the implementation of their pricing strategy in my case and I am thankful to ABG for giving me such a pleasant experience in fashion industries. If your dressing sense is very good and proper then half of the job is already done and now I am more confident in my life with the things which I was lagging at one point in time.
Anand Raj Patel
Chasing our Dreams! NITIE, Mumbai
It never occurred to me how closely a brand can get associated with a person’s life until today. Recalling my good old days or some of my melancholic memories the Aditya Birla Group was a constant in my life. My journey began from a small district Ambedkarnagar and since then I’ve been to Allahabad, Delhi and now a far but highly sought after city of dreams, Mumbai and I found ABG in every sphere of my life. Being one of the oldest yet, most progressing Indian based firm having an international accent and a well-built infrastructure, ABG has its reach to every hearts. The Freshwrapp that my mom used to pack my school lunch box not just served to keep the food hot but distant memory is associated with it. After the tasty lunch, we never missed creating a ball out of the wrap which we used to play with when we had no other means.
Harsh Vardhan Tripathi
VAN HEUSEN- Akanksha Vashisth, SIBM Bengaluru
I bought my dad a Van Heusen Shirt on his 55th birthday from my first paycheck and that is how my journey with van heusen started. And after that i never looked back. After that whenever i had to shop any formals, my go-to brand is Van Heusen. I am using it from the past 6 years. Not only it has trendy clothes but they are also comfortable. A high end brand which provides you with a sense of style. It provides us with a variety of options and it offers the right fit for every body. Also sometimes, it provides amazing discounts which provides us a luxury to buy high end clothing items at a very cheap rate. Also, after buying the clothes, if you have any issue with the purchased item then you can go and the store people will help you out. Although luckily, i never had such an encounter with this wonderful brand. After my experience with Van heusen i recommended it to a lot of my friends and guess what, they loved it too. Whenever my birthday comes, everyone knows what to gift me, yeah! you guessed that right, my friend, a Van Heusen Item. Van Heusen is a brand under Aditya Birla Group. Aditya Birla Group is an Indian multinational conglomerate, headquartered in Worli, Mumbai, India. It operates in 35 countries with more than 120,000 employees worldwide. The group was founded by Seth Shiv Narayan Birla in 1857. So, this brand is backed by such a large and reliable conglomerate.
Akanksha vashisth
ABGLP - SIBM BENGALURU
It did not feel as real to be get an admittance from SIBM- Bengaluru as it was when I started shopping to prepare for it. I realized that it was time to get clothes to impress because after working in an IT job for two years where I could where almost anything I wanted, coming daily in formals was going to be a huge step. Near my home, we have a Louis Philippe outlet and that is where I went to purchase my formals. I saw the extensive collection they had and was almost lost. Trying on various shirts and trousers was a great experience and even greater wake-up call. Little did I realize while trying it that the clothes that I would be trying were what would not just keep me comfortable but would make me feel accomplished, powerful and confident.
Samad Siddiqui
All Brands to me- ABGLP- SIBM BENGALURU
Part A- Talking about ABG, it touches millions and it touched me as well. All of my ever favourite brands like Allen Solly, Forever 21, Ted Baker are brands that fall under ABG in India. I genuinely feel my wardrobe would be ever so incomplete if any one of these brands was not there. Apart from this, pantaloons has been a life saviour throughout. Whenever I am up for last moment shopping and don't have time to stroll around every store, I just walk into a nearest pantaloons store and pick up all what I want from my one stop shop. Also, I wanted to be a part of the internship that pantaloons offered when I was in undergrad but I unfortunately could not.
Palak Lohia
Transforming Lives - ABG
Aditya Birla Group is US $44.3 billion Corporation and having devoted force of over 1.2 lakh employees spread across 42 nationalities. Since its inception in 1857, it has grown to become the third-largest Indian private sector conglomerate with operations in thirty-four countries across five continents. It has a plethora of businesses under it notably Grasim, Aditya Birla Fashion and Retail, Aditya Birla Chemicals, Aditya Birla Insulators, Essel Mining, Birla Carbon, amongst many others. The Aditya Birla Group is the world's largest producer of Viscose staple fibre. I cannot count the number of times, I have visited ABG’s Planet fashion stores which has become my one-stop shopping solution. The L&T Cement Company was bought by Aditya Birla group in 2004, and rechristened it as UltraTech cement. The ABG group had made a marketing campaign called “The engineers’ choice” for the Ultra Tech cement. The advertisement changed my perspective. Truck was not the largest thing a man could build, and mechanic was not the best career a person can pursue, Engineering was!
Vishwajeet Kumar
My life & Aditya Birla Group
I still vividly remember the conversation I had with my school principal as a 6-year-old about how we make a building. I saw so many buildings come up in the city and was curious as to how could they stand erect and not fall. My principle replied with the name, “Ultratech Cement”. That was my 1st introduction to Aditya Birla Group. At that age, I couldn’t comprehend what cement does, but I saw Ultratech cement as the reason for all the buildings that I saw on my way from school to home. Later when we were building our own home, my father said he only trusted Ultratech cement for it.
Kumar Ashish
LIFE IS NEVER ENDING BATTLE
Aditya Birla Group has a vast range of products folio. I have experienced very sensitive attachments with the fashion retails of the Aditya Birla group in my life. When I switched myself from a rural background to an urban lifestyle it was a bit challenging for me in many aspects like education, behavioral, social, physical outlook, and my environment was totally changed at that stage of my life. Sometimes people criticize me and make fun of me for my dressing sense and attire because the type of clothing I was doing was not branded hence it was neither good fabric nor durable and also not comfortable to wear. Slowly I started realizing the value of money when it associated with quality, the more you invest in the right place the better results you will get. I didn’t remember when I decided to buy clothes from the shopping mall but it was a very good and pleasant experience. After this, I had become a habitual shopper from various retail outlets like Louis Philippe, Peter England, and Van Heusen, etc. these all brands are acquired by the ABG group in India. These brands are proven very effective in terms of quality and cost management with the implementation of their pricing strategy in my case and I am thankful to ABG for giving me such a pleasant experience in fashion industries. If your dressing sense is very good and proper then half of the job is already done and now I am more confident in my life with the things which I was lagging at one point in time.
Anand Raj Patel
Chasing our Dreams! NITIE, Mumbai
It never occurred to me how closely a brand can get associated with a person’s life until today. Recalling my good old days or some of my melancholic memories the Aditya Birla Group was a constant in my life. My journey began from a small district Ambedkarnagar and since then I’ve been to Allahabad, Delhi and now a far but highly sought after city of dreams, Mumbai and I found ABG in every sphere of my life. Being one of the oldest yet, most progressing Indian based firm having an international accent and a well-built infrastructure, ABG has its reach to every hearts. The Freshwrapp that my mom used to pack my school lunch box not just served to keep the food hot but distant memory is associated with it. After the tasty lunch, we never missed creating a ball out of the wrap which we used to play with when we had no other means.
Harsh Vardhan Tripathi
VAN HEUSEN- Akanksha Vashisth, SIBM Bengaluru
I bought my dad a Van Heusen Shirt on his 55th birthday from my first paycheck and that is how my journey with van heusen started. And after that i never looked back. After that whenever i had to shop any formals, my go-to brand is Van Heusen. I am using it from the past 6 years. Not only it has trendy clothes but they are also comfortable. A high end brand which provides you with a sense of style. It provides us with a variety of options and it offers the right fit for every body. Also sometimes, it provides amazing discounts which provides us a luxury to buy high end clothing items at a very cheap rate. Also, after buying the clothes, if you have any issue with the purchased item then you can go and the store people will help you out. Although luckily, i never had such an encounter with this wonderful brand. After my experience with Van heusen i recommended it to a lot of my friends and guess what, they loved it too. Whenever my birthday comes, everyone knows what to gift me, yeah! you guessed that right, my friend, a Van Heusen Item. Van Heusen is a brand under Aditya Birla Group. Aditya Birla Group is an Indian multinational conglomerate, headquartered in Worli, Mumbai, India. It operates in 35 countries with more than 120,000 employees worldwide. The group was founded by Seth Shiv Narayan Birla in 1857. So, this brand is backed by such a large and reliable conglomerate.
Akanksha vashisth
ABGLP - SIBM BENGALURU
It did not feel as real to be get an admittance from SIBM- Bengaluru as it was when I started shopping to prepare for it. I realized that it was time to get clothes to impress because after working in an IT job for two years where I could where almost anything I wanted, coming daily in formals was going to be a huge step. Near my home, we have a Louis Philippe outlet and that is where I went to purchase my formals. I saw the extensive collection they had and was almost lost. Trying on various shirts and trousers was a great experience and even greater wake-up call. Little did I realize while trying it that the clothes that I would be trying were what would not just keep me comfortable but would make me feel accomplished, powerful and confident.
Samad Siddiqui
All Brands to me- ABGLP- SIBM BENGALURU
Part A- Talking about ABG, it touches millions and it touched me as well. All of my ever favourite brands like Allen Solly, Forever 21, Ted Baker are brands that fall under ABG in India. I genuinely feel my wardrobe would be ever so incomplete if any one of these brands was not there. Apart from this, pantaloons has been a life saviour throughout. Whenever I am up for last moment shopping and don't have time to stroll around every store, I just walk into a nearest pantaloons store and pick up all what I want from my one stop shop. Also, I wanted to be a part of the internship that pantaloons offered when I was in undergrad but I unfortunately could not.
Palak Lohia