THE MAGIC MEETING. SIBM,Pune
The Aditya Birla Group, active in 14 sectors with a presence across 35 countries, has affected and still affecting my life in some way or the other. The Hindalco Industries Limited ‘Freshwrapp’ is the first brand that I remember as a kid when my mom used to pack delicious parathas for my school lunch. As a kid I always wondered why mom packed my chapatis in a shiny thin sheet and with more & more fun lunch breaks I realized that it was this shiny thin sheet which kept my parathas retain my mom’s love and warmth. There were times when I had to attend long meetings during college events and that meant an opportunity for me to eat outside but as every other Indian mother my mom also made sure that I only ate home cooked food so she packed 2 meals for me. The moment I used to unwrap the food I could already feel the magic taking effect. All the worries, tiredness, boredom vanished by the sight of fresh and aromatic food. This magic was possible just because of Freshwrapp. Freshwrapp has become a part of the food routine where I cannot think food without Freshwrapp. When it comes to India, we cannot deny our love for cricket. The same foil wrap after serving its primary purpose served the second most important role as a ball for playing cricket many a times during recess. When I buy Freshwrapp, I am not just buying a 9m long foil wrap but along with it I buy the memories linked to it.
