Competitions | InsideIIM

ABG - Helping India Rise & Shine! - Arpit Puhorit, IIM Visakhapatnam

Eleanor Roosevelt once said, and I quote, “The future belongs to those who believe in the beauty of their dreams”. A well-suited quote for Aditya Birla Group whose roots dates back to the pre-independence era and today stands as a proud Indian multinational conglomerate with its presence in 42 countries. The farsightedness and business acumen of the ABG group resulted in group companies becoming a silent partner of billions of people across the globe in every walk of life. Be it fashion needs to ethnic clothing to cellular needs to help to build homes to financial services, ABG companies are at your disposal now and then. ABG group has no doubt unprecedentedly strengthened independent India’s economy, infrastructure and bolstered India’s global footprint.

Arpit Purohit10 Jul 2019

Aditya Birla Group - The Front Runners In Leadership And Quality | Rahul Sengupta, IIM Trichy

You walk past any construction site in India, you will find cement from Ultratech. You walk through any market in India, you will definitely find yourself looking at clothes from Van Heusen and Louis Philippe. You hear your elders talking about wealth management and availing life insurance, the only name on their lips is Aditya Birla Capital. The one thing in common between all of these ‘brands’ is that they’re all owned by the Aditya Birla Group. In their journey, which started long back in 1857, Aditya Birla Group has become synonymous with perfection and strength. The one obvious question that pops up immediately is “what makes ABG so successful?”. There’s only one simple answer to this and that is vision and execution. An organization as big as ABG cannot get to where it is now without having a visionary leader, someone who is well aware about his social responsibilities as well as how to make a business grow. All ideas in the world will turn fruitless without a structure, a vision and correct execution of the idea. Another thing worth noticing is that the Aditya Birla Group is not just an organization which focusses solely on profits, they are equally aware about their social responsibilities and the fact that they owe a lot to the community as well. They run around 5000 medical camps and 20 hospitals, 56 schools and have even trained over 96,000 people in varying skill sets. The Aditya Birla Group has left an indelible mark on my life, it has shown me what ‘running’ a business should actually look like, shown me how building communities and helping each other is the only way forward and how no organization is complete without the positive intervention of a leader.

Rahul Sengupta10 Jul 2019

Life Without The Aditya Birla Group - Darshil Sanghavi, TAPMI

The Aditya Birla Group, headed by most eminent business figure in the world Mr. Kumar Mangalam Birla is a company without which life of billions would be unimaginable. Imagine a small farmer Mr Arijit waking up in his hut made of UltraTech cement covered with roof sheets supplied by Novelis, comes out to spray insecticide supplied by Grashim Industries talking to his son Basu working in a big city like Mumbai on a Vodafone Idea telecom network. Basu on the other hand drives a car which has alloy wheels and rubber part coming out of one of the ABG group factory, wearing a Peter England Suit with a shopping bag full of Pantaloons and Forever 21 goodies for his family,  tries to convince his dad that he wants to buy a Birla Sun life insurance policy for him.

Darshil Sanghavi10 Jul 2019

ABG And Me - Archit Acharya #IIMTrichy

Aditya Birla Group a $44.3 billion corporation with its wings spread wide across 34 countries in 5 continents has touched each one of our lives at some point or the other. I have personally used its products at different points in my life. When I was in my school days around 2010, Idea cellular services started offering their services in our area and I was one of the first customers in our area. They offered premium numbers and attractive tariff rates. Being a student back then, I was heavily wooed by their offerings. They had really cheap tariffs compared to their then competitors and they were improving their network coverage steadily and were responsive to customer feedbacks and complaints. My mother still has this number and is currently using it. As I grew up, pantaloons came up in my city. Pantaloons became my go to destination for all my apparel shopping. Odisha is known to have 13 festivals in 12 months and we shop for new clothes in festive seasons. Pantaloons comes up with offers and discounts for all festive seasons and is a one stop solution for all dressing needs, it had new brands which were previously unheard of in our locality and provided great quality at affordable prices. When I was in under graduation college, I needed formals for the placement activities and ABG came to the rescue with Van Heusen. I still use Van Heusen Shirts for formal occasions because the fit they offer is unparalleled in this sector. Starting from Ultratech Cement used in the foundation of our house to Van Heusen Shirt giving the finishing touch to our dressing, Aditya Birla Group has a noticeable presence in our lives. 

Archit Acharya10 Jul 2019

How ABG Is Associated With My Life - Saran A, IIM Sirmaur

The basic necessity of living beings is food, shelter, air, water & clothing. However, for this technological dependent generation, in addition to above, we can add electricity, telecommunication and transportation. Because in today world people are facing difficulties to live their healthy life without those facilities, which in turns it adds to our necessities.

Saran A10 Jul 2019

ABG - A Contributor To The Making Of India - Ayush Ranjan, SJMSoM IIT Bombay

Would it have been possible to successfully trade in cotton and jute from India during the 1850s? The time when British rule was at its extreme and the East India company wanted to create monopoly in every sector, was it easy to establish any business? But there was a family who accepted this challenge and Seth Shiv Narayan Birla started this empire much before the independence of India. Challenges are something that are very important in our lives and as said by George Patton, “Accept the challenges so that you can feel the exhilaration of victory”. And talking about victory, there is no need to write the about the victorious journey of ABG from 1857 to 2019 and continuing. I don’t think anyone in India haven’t heard the name “Birla” since their childhood in any form or any service.

Ayush Ranjan10 Jul 2019

You + ABG = A Better Nation | Vivek Rana, IIM Ranchi

Vivek Rana10 Jul 2019

Aditya Birla Group : Why it is big in my Life Shilajit Dutta,IIM Visakhapatnam

                             The Aditya Birla Group, one of the largest conglomerates in the world has played an inspirational and pivotal role in my life. The Group has contributed to the economy and development of modern India and thus has left its presence in every aspect of life in this country. I first came to know about ABG when I was seven years old through the advertisement of Ultratech Cement. I was then unaware of the impact of Ultratech Cement of the Aditya Birla Group. I was later mesmerized by the fact that almost all major infrastructure projects use the cement. Another very important ABG company which has a profound impact on my life is the Aditya Birla Fashion and Retail. For the longest time I had done my shopping including shopping for special occasions from Pantaloons without having knowledge of the fact that even in Fashion and Retail ABG has left a distinct mark in my life moulding my persona to some extent also by the wide array of offerings that it has in Fashion and Retail. The group has also dominated the telecommunications industry with Idea Cellular being one of the leaders in the field providing telecommunication services to not only big cities but also in the remote parts of the country. Even during my frequent visits to my hometown I would be in awe to find that Idea cellular towers function properly even in small towns and villages. One of the big component companies of ABG is Aditya Birla Capital. With its innovative strategies in Banking and Finance it has now become one of the best companies to invest in. In every sector  starting from Finance to Retail and from Capital to Cement Production and Distribution, Aluminium Production and usage ABG has left a profound impact in this country and has inspired millions of people including myself.

Shilajit Dutta10 Jul 2019