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Competitions

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Fulfilling Dreams - Pooja R Agarwal, IIM Visakhapatnam

Fulfilling Dreams - Pooja R Agarwal, IIM Visakhapatnam

Getting a position on the top is not challenging but, maintaining it is, and Aditya Birla Group has managed to ace that challenge. Also, being the king of one industry is challenging enough, but ABG has not failed to surprise us even concerning that.

Pooja Agarwal
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ABG a game-changer-Shubham Sharma, IIM Visakhapatnam

ABG a game-changer-Shubham Sharma, IIM Visakhapatnam

Aditya Birla Group has had a constant influence on my life and has been a gamechanger of all sorts for me. They have almost made life unthinkable without ABG products for me, be it the apparels range which comprises of India’s biggest and most widely used apparel brands like Allen Solly, Van Huesen and Louis Phillipe which are the most prominent brands alongside some other very good apparel brands that come from the ABG or Idea which earlier was a ABG brand and has been an important part of my life as I was a continuous subscriber to its services. The advertisements that Idea made were so thoughtful and informative that it actually inspired me to try new things in life and take an unorthodox approach rather than the traditional approach

Shubham Sharma
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Building A Strong Foundation With Ultratech Cements | Aashi Bansal, IIFT

Building A Strong Foundation With Ultratech Cements | Aashi Bansal, IIFT

Aditya Birla Group, a conglomerate aiming to deliver superior value to its consumers, shareholders, employees, and to the society at large has, indirectly, played a very significant role for me and my family. It has delivered not just a product or service, but something much more meaningful. My father is in the construction business; he owns a real estate group housing project in Delhi NCR. The construction began four years ago and now is on the verge of being out for possession. From the base of the project to the top floor, Ultratech Cement has been used extensively to corroborate the structure. It’s a name that my father trusted and has been more than satisfied with how the entire project has come along. The potential customers visiting the project always look amazed and compliment the quality of material used. Even though it is an affordable housing project, quality was one of our top priorities and an area where any sort of compromise was non-negotiable. My father often says that strong walls are the first thing that a customer notices before buying a house. It is because of Ultratech Cement that my father was able to fulfill his dream of providing affordable housing to hundreds of families. Looking at the site and my father smiling makes me immensely happy and I would like to thank Ultratech Cement for that moment of happiness. It is not only the source of my family’s income but a matter of pride for all of us. Owned by the Aditya Birla Group, the experience has made the brand extremely important and big for us. A strong foundation is like possessing strong values, both help rescue us in times of need.   

Aashi Bansal
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