Competitions

Why Aditya Birla Group is big in my life? - Jivesh Kaul, NMIMS Mumbai

The Group’s radical shift from being architects of a global India to a powerhouse across the globe & various sectors has now led to the understanding of how ABG is a big part of peoples’ lives at every step. Before today, I did not know Aditya Birla owned or is partner with so many brands in India. I have used many of the brands under Aditya Birla group and I am a fan of quite a few of them. Brands like Louis Philippe, Allen Solly, and Van Heusen are my go to brands for casual wear. Again, there is no need to go to each outlet separately when you can get them all in pantaloons strategically placed in every big city. Customer service provided and ease to exchange my product is what I admire. Well, Aditya Birla Group has played a big role in my life as well our country, from Ultratech Cement to build my house and fulfilling so many dreams of people around the country, to using Vodafone Idea cellular along with the 390mn consumers, to being official partner of premium brands like Hackett london, the way it has disrupted the markets and diversified into so many segments, fascinates me. It has a great marketing strategy and until now, it was big in my life because of the products I had used, but being an MBA student, I would instead focus on how learning marketing and management from Aditya Birla group is going to be big in my life. #NMIMSMumbai #ABGLPWooMe 

Aditya Birla Group- Tapping the limitless potential at every frontier.

Why Aditya Birla Group is Big in your life - Rohit Lala, NMIMS Mumbai

Aditya Birla Group has contributed in some way or other in my day to day life. Consciously or subconsciously I have used a lot of product that is actually manufactured by Aditya Birla Group. The presence of the group is massive across different sectors like manufacturing industry, retail sector, mining, telecom services, financial services, fashion, fertilizers etc. It is the third-largest Indian private sector conglomerate with a revenue of approximately US$44.3 billion in year 2018.

Aditya Birla Group: building legacy and heritage - Dewashish Rai, NMIMS Mumbai

With a vision to become a global conglomerate and a mission to deliver superior value to its stakeholders ABG has been successful in creating a high perception of the brand. Its contribution to the Indian Economy is spread across diverse industries, like Ultratech in Construction to Pantaloons in Retail.

How you overcame challenges to achieve your ambitions in life so far? - Siddharth Srivastava, NMIMS Mumbai

“Challenges are what make life interesting and overcoming them is what makes life beautiful”

My Association with Aditya Birla Group & Overcoming a Challenge - Sudheendra Rao, NMIMS Mumbai

There are two parts to this article. The first part focuses on my association with the Aditya Birla Group and its numerous brands over the years and the second part speaks about how I was able to tackle and overcome a challenge in order to achieve my goals. 

‘Why Aditya Birla Group is big in your life’ - Siddharth Mishra, NMIMS Mumbai

From childhood, every Indian grows up equating the name of Birla’s with wealth, prosperity, passion for new endeavors and an unrelenting spirit of success. From the start of their successful ventures, the Birla’s have stood as a paragon of quality, trust and philanthropy. It is hard to miss the imprints of their legacy across the country, spanning schools, hospitals, places and worships and most importantly, industries. The Birla’s have been leaders and pioneers in every sector and industry they have forayed in, right from textiles to telecom. Aditya Birla Group has throughout the years, performed the enviable and commendable task of taking Indian products to the global marketplace, helping establish themselves and the country as a place of meticulous industry and a painstaking attention to detail. Rather than to choose to rest on its innumerable laurels, the group has sought to constantly keep expanding and diversifying over time, taking risks in new ventures and forging its presence by upholding its traditional values while sprinting towards new frontiers. As an Indian and a member of society, it is difficult to find a way to spell out their presence in my life – their sheer omnipresence is awe inspiring and magnificent. From educational institutions that I have vied to enter into, to places of worship my family has made elaborate plans to visit and now, to my dream company while pursuing an MBA – Aditya Birla Group institutions remain an indelible part of my life.

How Aditya Birla Group sets the wheels in motion in my life - Rajat Garg, NMIMS Mumbai

Everything has a story, a reason for existence and I consider myself to be a sum of efforts of humanity.