Case Study: The Supply Chain Of Amul - From Cow To Kitchen!
“When it comes to dairy products, the supply chain is an udder science.” - While many people drink milk regularly, few are aware of the extensive supply chain that carries this dairy staple from the farm to the supermarket. From milking the cows themselves to distributing the product, dairy farmers follow strict processing and handling requirements to ensure that consumers enjoy the freshest and safest milk possible. Amul is a household name that owes its grand success to several factors, such as strict hygiene standards, good-quality products, product diversification, and most importantly, its effective marketing strategies. We are all familiar with the phrase “Utterly Butterly Delicious,” and no one can even forget the face of the Amul Girl. There are many factors that contribute to the success of Amul! But what exactly are they? Let’s understand in detail because that’s what this entire Supply Chain Of Amul case study is all about.
