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From My IIM Bangalore Days To Now, Marketing Hasn’t Changed Much! Ft. Prof. Pradeep Mazumdar, IMT N

From My IIM Bangalore Days To Now, Marketing Hasn’t Changed Much! Ft. Prof. Pradeep Mazumdar, IMT N

Prof. Pradeep Mazumdar passed out from IIM Bangalore with a specialization in marketing over two decades ago. From then, the world of marketing has seen a sea change and so did Prof. Mazumdar’s career graph. After working for over 22 years with renowned companies like Britannia, Shaw Wallace, ACC etc. he decided to opt for teaching at IMT Nagpur and have spent another decade there. With such a vast pool of knowledge and experience, Prof. Mazumdar, shares the secret of success in the world of marketing today. In this episode, he talks about the changing dynamics of marketing, what should be some qualities for a successful marketer and whether a B-school education is needed in order to be a better marketer.

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How A Hotelier With Weak Quant Cracked CAT 2020 | CAT 2021 Preparation Strategy For Non-Engineers

How A Hotelier With Weak Quant Cracked CAT 2020 | CAT 2021 Preparation Strategy For Non-Engineers

Here is a statistic for you: of the total number of aspirants who attempt the CAT exam, less than 4 percent end up getting admission to one of the twenty IIMs in the country. The acceptance rate reduces further when you look at only at IIMs ABCLIK, which implies that Harvard Business School has a greater acceptance rate than the top six IIMs. With such degree of competition, it doesn't help matters if you have been out of touch with quantitative problem solving for many years due to your non-engineering background. So does that make it impossible for non-engineers out of touch with quant to crack CAT? Absolutely not, and here is a shining example of it in the form of a hotel management graduate with no background in mathematics who cracked CAT 2020 and got shortlisted by top business schools, including IIM Kozhikode.

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Is It Worth Doing An MBA In 2021 - Finding A Definitive Answer To This Crucial Question

Is It Worth Doing An MBA In 2021 - Finding A Definitive Answer To This Crucial Question

Imagine if you crack the CAT exam after slogging for months, get shortlisted for interviews and finally get your admission offer, only to be told that your b-school experience would be from the confines of your bedroom for an indefinite period of time. This is the fate that awaited the current batch of 2022, where students were unable to go to campus, thwarted from experiencing campus life by the first and second waves of the pandemic.

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Why Placement Committee Members Get The Best Jobs On Campus: Explained By An IIM Graduate

Why Placement Committee Members Get The Best Jobs On Campus: Explained By An IIM Graduate

The Placement Committee, or Placecomm, is one of the most coveted committees on a business school campus. Despite all the hate that Placecommers may get, at b-school, this is one of the most sought-after committees to join. So why is that? What are the advantages that come with joining the Placement Committee? Is it true that Placecommers get the best jobs on campus? If yes, why is that? How do Placecommers have an edge over others during the b-school placement process? And what are the cons of joining the placement committee? In this video, an IIM Kozhikode alumnus who has also been to business schools for recruitment explains why it can be in your favor to join the Placement Committee at b-schools, and how it can land you your dream job on campus!

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Meet The IIM Indore Professor Whom Students Have "Learnt Many Life Lessons" From

Meet The IIM Indore Professor Whom Students Have "Learnt Many Life Lessons" From

Professor Manoj Motiani has, once again, been voted by students as IIM Indore as their professor of the year in 2021! Professor Motiani has been associated with IIM Indore for over 7 years, awing his classes with his extensive knowledge of sales and marketing. With an FPM from IIM Ahmedabad and an MBA under his belt, Professor Motiani brings a lot to the IIM Indore classroom. Meet professor Motiani and find out why students adore him!

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Summer Internships Are Like First Dates. Learn How To Score An Ace!

Summer Internships Are Like First Dates. Learn How To Score An Ace!

Getting into a b-school of choice is a dream for most people and when that dream comes true, it is often accompanied by a sense of accomplishment and relief. But little do the incoming b-school students know that a myriad b-school world awaits them. It is almost like the first date, when you are clueless about what to expect & even if you know, it always surprises you!

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