If you place the product at the hub of the wheel and business functions like engineering, design, marketing, operations, finance, etc. at the rim, what are the spokes?
Product Managers; the Mini-CEOs; the Architects; the Builders.
Adding one button on the app? It will impact the behavior of millions of users. Launching a brand new feature for your product? It’s now trending on Twitter.
Product Managers; the Visionary Settlers; the Story-Tellers; the Voice of the Customers.
Let’s start by answering the most basic question; What exactly does a Product Manager do?
The answer lies somewhere between product design & tech, business strategy, consumer behavior, marketing, communications, etc. To put it simply, a Product Manager (PM) decides what products to build next and leads research, design, testing, and go-to-market strategy & metrics. Product Managers are the driving force behind the products and services
How do you become a Product Manager?
Well, obviously, we are not going to answer that here because who are we to tell you that when we’ve got an entire lineup of Expert Product Managers led by Ellora Nath, Senior Product Manager at Booking.com?
- You'll learn all of the advanced frameworks, tools and techniques that successful product managers use in their day-to-day lives
- Lectures will be delivered by Ellora Nath with real-life examples, case studies and interview preparation in EVERY session
- There will also be 4 guest speaker sessions by Expert Product Manager from organizations like Flipkart and Microsoft
- You will have the opportunity to get 1-on-1 Career Coaching & do Mock PI with Expert Product Managers!