Industry | InsideIIM

Brand Relevance, Cultural Innovation And Customer Relationships - Rahul Choudhury, IIM Kashipur

Brand relevance is of utmost importance in today’s world. People have become really conscious about picking a particular brand over the other. Either you continue to innovate or you slowly get the same ordeal that the dinosaurs faced millions of years back. We fail to realize the subtle aspects till something really goes against the wind-such is the captivating image and connect that few brands have established. Ever imagined why Netflix suddenly made a press release out of nowhere that “Sacred Games won’t release on August 15. The event has been postponed.”? Weird & shocking, right?

Rahul Choudhury19 Aug 2019

Can We Leapfrog Into Electric Vehicles? | #MBAIITKanpur

In the recent budget speech, Finance minister announced tax incentive on loans taken to purchase EVs apart from reducing the GST rate for them from 12% to 5% to encourage the sales of EVs thereby speeding up the transition from IC engine-driven vehicles to electric mobility. The goal is to be completely electric by 2030 and NITI Ayog has pointed that it is imperative to fix realistic time frame by which scooters, motorcycles, three-wheel carriages and, later, all new vehicles will be battery powered if we wish to meet 2030 deadline. Well even though the recent measures announced by the government are welcome and for sure will boost the sales of EVs and encourage firms to invest in new technologies it is important to take a holistic approach and not rush through.

Vijay Balaji R25 Jul 2019

Almost Perfect | #MBAIITKanpur

For decades, Facial Recognition has been a stuff of science fiction but in many countries, it has already become a part of daily life. Though the technology dates back to 1960’s yet there is always something new that catch holds our attention. Facial Recognition has made it possible for our iPhones to identify us, Facebook to tag us in our pictures. Moreover, this technology is widely used for automation, finding missing people, check-in at the airports, login to mobile apps globally. It has the ability to replace passwords and fingerprints thereby increasing the security. It is assumed that Facial Recognition will speed in enforcing law and order. Facial Recognition is indeed a powerful tool. However, with great power comes great responsibility.

Himani Gandhi24 Jul 2019

Indian Electric Vehicle Market - A Myth In The Making? | #MBAIITKanpur

Air pollution is an insidious killer. And India is currently holding the embarrassing title of 7 most polluted cities out of the 10 most polluted cities across the world. The world’s most polluted city on the earth is Gurugram. The severity of the situation can be estimated from the fact that life expectancy is reduced by almost 10 years in Delhi NCR. Though it’s an alarming time, but the good news is that people are now aware (out of fear) about the adverse effects of air pollution and willing to contribute to make a change and also expect concrete solutions and stringent actions from the government. This has forced the political parties to cover the issue in their election manifestos as well. One of the fascinating and aspiring solutions by political pandits is the growth of electric vehicles in India.

Siddharth Gupta23 Jul 2019

EV Shift In India: Great Chance Towards Sustainable Future Or Another Unrealistic Target? | #MBAIITKanpur

Sops from this budget to fast forward Indian electric vehicles (EV) industry towards the future. Can this be possible?

Sai Srinivas23 Jul 2019

Facebook's LIBRA : Liberalized Finance #MBAIITKANPUR

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Shiv Kumar23 Jul 2019

Jet Airways - No More The Joy Of Flying

When I started using Air travel as a mode of transportation way back in 2017, my choice was none other than Jet Airways. The reasons were quite evident. Customer service was at its best and every time I boarded the flight, it was a journey worth remembering, worth spending every penny and worth sharing. Alas, my joy and I reckon of millions of people was short-lived due to the grounding of most of the jet flights and finally the airlines suspending all its operations from April 17, 2019.

Tarun Mishra22 Jul 2019

How Well Do You Know Your Maggi? | Quiz Inside

From its inception, Nestlé has been a company that touches lives across the globe. With its range of products, Nestlé has become a necessary name in your household. Right from its finger licking chocolates, to that of the morning snacks and coffee, Nestlé has got it all covered for years.

InsideIIM Career Services28 Jun 2019