Industry

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Gender Neutral Marketing: Rising Beyond Pink And Blue

Gender Neutral Marketing: Rising Beyond Pink And Blue

Men are from Mars and Women are from Venus. This is the epigram we all have come across in our life. Gender has turned out to be one of the most debated discussions, renegotiating across cultural, social, political and commercial realms. However, in this era of post-millennials, consumers are upbrought with increased tolerance for non-traditional gender identities. The traditional gender boundaries seem to be progressively getting blurred. Gender-neutral marketing, the present marketing gimmick, is on the verge of breaking the ice with the rise of Fem-vertising and death of Bro-marketing. Brands continuously craft gender ambiguous strategies that allow marketers to tune a voice that resonates with consumer’s entire lifestyle rather than being confined to just gender.

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Entrepreneurship - A Myth Or Reality?

Entrepreneurship - A Myth Or Reality?

Entrepreneurship is a very fascinating word for all commercial people. It inspires young people to step forward as entrepreneurs. But is it worth it? How many people actually win? Perhaps 20% to 35%, and we get inspired and leave everything and start running behind a dumb idea. So should we quit thinking about Entrepreneurship or should we study and learn from both who lose and win in Entrepreneurship?

SOHAIL MISTRY
Interviewing With The Boston Consulting Group - BCG Interview Experience

Interviewing With The Boston Consulting Group - BCG Interview Experience

Round 1: A senior partner opened the interview with the introductory ‘tell me about yourself’ and a question on one of my previous internship experiences, which was followed by a business case. Case: (Industry: Banking) - A bank had deployed sales force to sell home loan policies, however it didn’t result in an increase in revenues. Analyze the case and identify the reason.

MEHUL KOTHARI
Orchestration Of Modern Work-Place Processes

Orchestration Of Modern Work-Place Processes

Back in 1990, Michael Hammer, a former professor of Computer Science at MIT published an article in the Harvard Business Review where he claimed, “Most of the work being done does not add any value for the customers and hence this work should be removed not accelerated through automation.” Companies must, therefore, reconsider their processes in order to maximize customer value and minimize the use of resources.

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The New Era Of Procurement

The New Era Of Procurement

2020 would see 50% of its workforce comprising of the millennials - a big indication to re-think our existing workplace structure and the work pattern. Procurement presents a classic example. Today, companies are not looking for professionals who will tell them what to buy and from whom to buy. Rather, they are looking for useful insights on what is happening in the market. What are the trends, technologies and who are the emerging players? Managers are now category experts.

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