Industry

Indian Electric Vehicle Market - A Myth In The Making? | #MBAIITKanpur

Air pollution is an insidious killer. And India is currently holding the embarrassing title of 7 most polluted cities out of the 10 most polluted cities across the world. The world’s most polluted city on the earth is Gurugram. The severity of the situation can be estimated from the fact that life expectancy is reduced by almost 10 years in Delhi NCR. Though it’s an alarming time, but the good news is that people are now aware (out of fear) about the adverse effects of air pollution and willing to contribute to make a change and also expect concrete solutions and stringent actions from the government. This has forced the political parties to cover the issue in their election manifestos as well. One of the fascinating and aspiring solutions by political pandits is the growth of electric vehicles in India.

Siddharth Gupta23 Jul 2019

EV Shift In India: Great Chance Towards Sustainable Future Or Another Unrealistic Target? | #MBAIITKanpur

Sops from this budget to fast forward Indian electric vehicles (EV) industry towards the future. Can this be possible?

Sai Srinivas23 Jul 2019

Facebook's LIBRA : Liberalized Finance #MBAIITKANPUR

What

Shiv Kumar23 Jul 2019

Jet Airways - No More The Joy Of Flying

When I started using Air travel as a mode of transportation way back in 2017, my choice was none other than Jet Airways. The reasons were quite evident. Customer service was at its best and every time I boarded the flight, it was a journey worth remembering, worth spending every penny and worth sharing. Alas, my joy and I reckon of millions of people was short-lived due to the grounding of most of the jet flights and finally the airlines suspending all its operations from April 17, 2019.

Tarun Mishra22 Jul 2019

How Well Do You Know Your Maggi? | Quiz Inside

From its inception, Nestlé has been a company that touches lives across the globe. With its range of products, Nestlé has become a necessary name in your household. Right from its finger licking chocolates, to that of the morning snacks and coffee, Nestlé has got it all covered for years.

InsideIIM Career Services28 Jun 2019

Ten Crucial Recruitment Reports Every MBA Aspirant And B-School Student Must Read In 2020

How likely are you to be happy with your job after an MBA? What is an ideal salary expectation to have post-MBA, and are those expectations actually met? Which are India's most desirable business schools? How big a role does money actually play in the decision to pursue an MBA? These are some of the many questions which, if answered, can bring a certain amount of clarity to both MBA aspirants as well as business school students about their post-MBA careers. In fact, by the time you're done reading all reports, you will perhaps even know which companies you want to work with in the industry of your choice!

Team InsideIIM21 Jun 2019

Role Of Strategy In The Loop Of Data And Technology In Today’s World

Companies should be capable enough to handle new data systems, otherwise, it will be a waste to implement the strategy in such places. In fact, they should know how to control the system but also have the ability to think of solutions to critical problems of industries.

Illuminatix Old Campus21 Jun 2019

Gender Neutral Marketing: Rising Beyond Pink And Blue

Men are from Mars and Women are from Venus. This is the epigram we all have come across in our life. Gender has turned out to be one of the most debated discussions, renegotiating across cultural, social, political and commercial realms. However, in this era of post-millennials, consumers are upbrought with increased tolerance for non-traditional gender identities. The traditional gender boundaries seem to be progressively getting blurred. Gender-neutral marketing, the present marketing gimmick, is on the verge of breaking the ice with the rise of Fem-vertising and death of Bro-marketing. Brands continuously craft gender ambiguous strategies that allow marketers to tune a voice that resonates with consumer’s entire lifestyle rather than being confined to just gender.