Industry | InsideIIM

5 Great Digital Marketing Campaigns & Why They Score So High!

Marketing is often seen as an art than a science but to see through the lens of millions of consumers and to understand what their inherent and unsaid motivations and fears are is more difficult than it sounds. However, this is exactly what marks a ‘great’ Marketer from a ‘good’ one! A lot of marketers rely on Digital Marketing these days because it provides them with data to guide their strategies. Let’s have a look at some brands and their Digital Marketing campaigns that have cracked the Marketing code on a regular basis.

Team InsideIIM24 Feb 2023

Case Study: The Supply Chain Of Amul - From Cow To Kitchen!

“When it comes to dairy products, the supply chain is an udder science.” - While many people drink milk regularly, few are aware of the extensive supply chain that carries this dairy staple from the farm to the supermarket. From milking the cows themselves to distributing the product, dairy farmers follow strict processing and handling requirements to ensure that consumers enjoy the freshest and safest milk possible. Amul is a household name that owes its grand success to several factors, such as strict hygiene standards, good-quality products, product diversification, and most importantly, its effective marketing strategies. We are all familiar with the phrase “Utterly Butterly Delicious,” and no one can even forget the face of the Amul Girl. There are many factors that contribute to the success of Amul! But what exactly are they? Let’s understand in detail because that’s what this entire Supply Chain Of Amul case study is all about.

Team InsideIIM23 Feb 2023

25 Most Frequently Asked Digital Marketing Interview Questions!

For interviews in digital marketing, there is no set framework. Depending on the company and the interviewer, the process will change. Employers may assess your technical expertise and knowledge of digital marketing to determine whether you are a good fit. You can anticipate answering behavioral questions as well, which can give insight into your work habits, experience, and personality. In this article, you'll find the top 25 digital marketing interview questions you should be prepared for your next interview.

Team InsideIIM21 Feb 2023

Maximize Your Skills & Opportunities: Job Roles In Digital Marketing

Step right up, Digital Marketing trailblazers! Are you ready to join the game-changing world of digital marketing in India? With a hunger for growth and an insatiable thirst for innovation, you have come to the right place. Did you know that digital marketing jobs in India have a projected growth rate of over 40%? And with a burgeoning startup culture, the demand for digital marketing professionals with unique skill sets has skyrocketed. So, what exciting job opportunities await after honing your digital marketing skills?

Team InsideIIM06 Feb 2023

Ready For A Global Business Adventure? Join AltUni In Dubai

Are you tired of feeling stuck in your career because you don't have international business exposure? Are you searching for a way to gain valuable global exposure but have no idea where to start? Look no further!

Team InsideIIM01 Feb 2023

Live Webinar | Data Science Career Paths and Salaries Revealed 2023

Industry growth in data science is accelerating. Software, big data, and technology are evolving continuously, and there are several professions to meet this demand. According to the World Report in 2022, Data Scientists & statisticians ranked among the top 10 (out of 100) jobs.

Hamsalekha BP07 Jan 2023

An MBA Classroom On YouTube | What Does An MBA Classroom Look Like?

Ever wondered what it feels like to be a part of an MBA classroom, discussing a real-life business case scenario? You don’t have to wonder any more, as our “Take A Seat In The Classroom” series transports you into the MBA Classrooms of B-Schools.

InsideIIM Career Services04 Jan 2023

Webinar | Cracking The Code Of Non-Tech Graduates Becoming Data Scientists

While many hold the misconception that you must have a technical background in order to excel as a Data Scientist, this is far from the truth. By its very nature, Data Science is an interdisciplinary field, and so it benefits immensely from this multitude of perspectives.

Team InsideIIM02 Jan 2023