Insights From The Industry

209 articles
Page 6 of 27
Why I Joined Sun Pharma After IIM Ahmedabad? Salary or Role ? Ft. IIM A, B & XLRI Alum

Why I Joined Sun Pharma After IIM Ahmedabad? Salary or Role ? Ft. IIM A, B & XLRI Alum

I googled what Sun Pharma is when I heard they were coming on campus. That was Anish Ranpise's response when he realized he was going to sit for the placement interview of Sun Pharma in IIM Ahmedabad. Anish is one of the many B-school students who know little about Sun Pharma, the largest Pharma company in the country. In part 2 of the conversation that he had recently with the leaders at Sun Pharma, we have IIM A alumni Anish, IIM B alumni Siraj Singh, and XLRI Jamshedpur alumni Suresh Rai, who spoke further about the status of Pharma as an industry in India. They spoke about:

Team InsideIIM
How Do Brand Managers Create Effective Campaigns | Case Study Dove #StopTheBeautyTest

How Do Brand Managers Create Effective Campaigns | Case Study Dove #StopTheBeautyTest

Ever wondered what it takes to build a successful brand campaign? Well, what goes behind campaigns that touch a million hearts & build an unforgettable connect with consumers is a complex set of decisions, distilled to arrive at a strong insight that translates into magic on screen! We spoke to Sonam Kothari, a senior brand manager at HUL, to understand the journey of building a brand campaign and decode the iconic #StopTheBeautyTest Dove campaign, which became a powerful tool in positioning Dove as a ‘brand with purpose’.

Team InsideIIM
Insights From The Industry | InsideIIM