How Marketers Uncover Consumer Insights | Inside a Crucible Institute of Management Classroom
In this episode of Take A Seat In, Siddarth Menon (Former CMO, Epigamia) breaks down the foundations of marketing that are often misunderstood.
In this episode of Take A Seat In, Siddarth Menon (Former CMO, Epigamia) breaks down the foundations of marketing that are often misunderstood.
What really happens when two FMCG giants go to war?
If you're about to begin your MBA or are already navigating B-school life, this video is a goldmine.
In this insightful session, industry leaders from Sun Pharma - Suresh Rai, Uma Shankar Agarwal, and Kunal Kapoor - share their journeys before and after joining the company, along with valuable insights into the thriving pharmaceutical industry and their dynamic careers at Sun Pharma.
What does it really take to grow from managing ₹600 Cr to leading a ₹60,000 Cr business? In this candid conversation with Rohit Pathak a senior ABG leader and ex-McKinsey consultant, we dive into the untold truths of career growth, delayed promotions, people management, and decision-making that actually shapes long-term success.
Have you heard the phrase, “All roads lead to Rome?” Well, we got one - “Any career leads to product management.” The career path of a PM is not a linear one & career transition to Product Management isn't either. Anyone with curiosity and the right attitude can walk the road to PM.
In this conversation from Universal Ai University, India’s 1st AI University, Dr. Simon Mak, the founding Vice Chancellor and India’s first American VC, shares his unique journey—from growing up in Hong Kong to studying at MIT, working in Silicon Valley, launching startups, and finally finding his calling in academia. Dr. Mak believes in pursuing opportunities over passion and dreams, emphasizing the importance of adaptability in a world increasingly shaped by AI.
In the fast-paced world of startups and innovation, understanding and implementing effective product strategies is crucial for aspiring product managers. This article delves into key insights by our industry expert, Srivatsa Sanjeevi (Senior Director - Head Of Products - Goibibo, ex-Group Product Manager - Walmart, ex-Chief Manager - Samsung Electronics) on product strategy of two pivotal models—Jobs to be Done (JTBD) and First Principle Thinking—that form the bedrock of successful product management. Whether you are a student or a working professional interested in product management, mastering these models can significantly enhance your strategic thinking and decision-making skills.