Learning | InsideIIM

Microsoft, Bain & Co & Accenture Leaders on Importance of 1 Year MBA | SPJIMR Alumni Roundtable

“Your first career choice is mostly a result of your mentality in India”, says Dheeraj who works at Microsoft as an Account Director. A lot of you would probably agree. Very few get into jobs after engineering knowing the path ahead. After a few years, of working in the field/sector you realize your potential is stagnating and there is more you can do. But, it comes with its fair share of challenges.

Team InsideIIM06 Sept 2024

Marketing's Civil War: AI vs. Tradition

The marketing industry faces a decisive split between AI marketing innovators and traditional practitioners. According to McKinsey's 2024 AI in Marketing Report, companies implementing artificial intelligence in marketing strategies increase efficiency by up to 40%, creating a measurable advantage in digital marketing ROI.

Team InsideIIM10 Aug 2024

How To Write A Killer Product Manager Resume In 2024

Creating a product manager resume is akin to selecting the ideal song to match your mood - daunting and overwhelming. However, your resume acts as your gateway to the professional world, showcasing the most notable moments of your career. Nevertheless, the real challenge lies in discerning what to omit. Let's face it, Product Management is no walk in the park. Every organization uses the resume to evaluate how good of a fit you are in their product management team. After all, product managers are also products. Continue reading to find out how to perfect your resume to enter the PM space.

Team InsideIIM25 Jun 2024

Digital Marketing Careers & Salaries In India - Decoded

Remember the pre-internet days when advertising was carried out via television, billboards, and radio advertisements? Door-to-door sales and word-of-mouth publicity also played a vital role in marketing back then! With the boom in internet accessibility, cheaper data rates, and the shift to an entirely virtual world, everything has changed. Marketers can advertise our products to millions of people without going anywhere and even talking to anyone.

Team InsideIIM15 Jun 2024

THE NEVER ENDING CASE- WHY CONTINUOUS LEARNING IS CRUCIAL FOR HR PROFESSIONALS

For an MBA graduate, the classroom is a crucible of knowledge. At MDI Gurgaon, the Human Resources (HR) program was a whirlwind of case studies, competitions (both victorious and narrowly defeated), and the invaluable student exchange experience. Each case study was a puzzle, each competition a test of strategy, and the exchange program broadened my horizons. But as graduation approached, a question loomed: could I replicate this intensity of learning in the "real world"?

Akshat Gupta11 Jun 2024

The Definitive Digital Marketing Reckoner For Interviews!

Would you believe us if we told you that Indians spend an average of 5 hours a day on their smartphones as per a recent report by Ericsson Consumerlab? As we use the internet to do almost everything - online learning, networking, paying bills, etc., brands have also increasingly spent more to build their online presence. Digital Media ad spends are a staggering Rs 28,043 crores, as per a report by GroupM.

Team InsideIIM30 May 2024

Product Management Practice Case Study: WhatsApp

Product management practice case study interviews are like brain teasers for aspiring product managers! It typically involves a hypothetical business problem or scenario that the candidate is asked to analyze and provide a solution for, which goes on for about 30 minutes to an hour.

Team InsideIIM18 May 2024

Navigating the Core Courses in an MBA Program : Part 2

Welcome to Part 2 of our exploration into core courses within an MBA program, where we delve deeper into the fundamental pillars of business education. Now, let's continue our journey by unraveling further insights into these core subjects and providing invaluable tips for navigating through them with proficiency and finesse. Join us as we unravel the intricacies of corporate finance, strategic decision-making, and effective business communication, equipping you with the knowledge and skills essential for success in the dynamic realm of business management.

Team InsideIIM08 May 2024