As countries move from a crisis phase to a renewal phase; the companies are getting a sense of how their worlds have evolved. Value-driven purchases, experience affinity, sanitation & sustainability are themes that have picked up pace. In a McKinsey survey, 96% of the respondents in India have tried new shopping behaviours in the pandemic and 75% of them intend to continue those.
Have you ever wondered if Bacardi ever sells Music CDs or Carlsberg ever sells drinking glasses that we see in their ads? But don't these brands have more popular products to advertise? Well, we are a group of second-year management students from the Indian Institute of Management Ahmedabad and have attempted to study Surrogate Advertising from a psychological point of view. We try to find out common themes, codes, and psychological nudges these brands generate. We thank Gurpreet Singh of United Breweries and Mohit Mehrotra of AB InBev for their valuable insights from industry perspectives for our podcast. If you are into marketing, we highly recommend this to you! Happy listening!
With the frenzy of course bidding for the next term grappling the entire batch, there were a lot of suggestions pouring in according to multiple filters. Some suggested to choose a course belonging to a dedicated vertical while others told to look out for amazing reviews by seniors for choosing a subject in term four. In the midst of it all, I stumbled upon Social Movements. I was a bit perplexed to see what such a course was doing in an MBA program. Upon prodding further, I found out that it had previously been offered at other IIMs and had an entirely different pedagogy. Beating the shackles of the Indian education system, the course offered a fresh take on the learning emphasis by focusing on many a practical aspects. It had an entire 100% component dedicated to project work which was quite startling as per the Indian subject benchmarks. The curiosity in me pushed me to opt for this subject and voila, here I am writing a reflective journal on what I learned and how did the subject go.
Shivdeep is a 2nd-year student at IIM Lucknow, majoring in marketing. He interned at Nestle during his summer internship. At IIM Lucknow, he is also a part of Prism, the Marketing Cell of IIM Lucknow. He worked at Mastercard for 3 years before joining IIM Lucknow. His journey from a chemical engineer to a marketing intern at Nestle is truly inspiring & worth listening to. We interviewed him to find out what is actually needed in a CV looking from the eyes of marketing companies!
Reckitt Global Challenge 2021 Experience
There are three major types of roles comprising of Brand Manager, Digital Marketing Manager, and Business Development Manager which are offered during both Summer and Final Placement at B-Schools by marketing firms. Let us try to understand them one by one, starting with the Brand Manager to prepare for marketing firms during the placement season.
We bring to you, the personal Summer Internship Diaries of the students of IIM Shillong, PGP 20. The accounts belong to domains like Marketing, Finance, Consulting & Strategy and General Management. The students share their preparation techniques for the significant 2 months, their internship experiences at the largest MNCs of the world (Google, ITC, PepsiCo, Deloitte, YES Bank, Nomura, Titan, Pidilite, Aditya Birla Group, Amazon, etc.) and their personal learnings, applicable to not just their future organisations, but also their day to day life.
As countries move from a crisis phase to a renewal phase; the companies are getting a sense of how their worlds have evolved. Value-driven purchases, experience affinity, sanitation & sustainability are themes that have picked up pace. In a McKinsey survey, 96% of the respondents in India have tried new shopping behaviours in the pandemic and 75% of them intend to continue those.
Have you ever wondered if Bacardi ever sells Music CDs or Carlsberg ever sells drinking glasses that we see in their ads? But don't these brands have more popular products to advertise? Well, we are a group of second-year management students from the Indian Institute of Management Ahmedabad and have attempted to study Surrogate Advertising from a psychological point of view. We try to find out common themes, codes, and psychological nudges these brands generate. We thank Gurpreet Singh of United Breweries and Mohit Mehrotra of AB InBev for their valuable insights from industry perspectives for our podcast. If you are into marketing, we highly recommend this to you! Happy listening!
With the frenzy of course bidding for the next term grappling the entire batch, there were a lot of suggestions pouring in according to multiple filters. Some suggested to choose a course belonging to a dedicated vertical while others told to look out for amazing reviews by seniors for choosing a subject in term four. In the midst of it all, I stumbled upon Social Movements. I was a bit perplexed to see what such a course was doing in an MBA program. Upon prodding further, I found out that it had previously been offered at other IIMs and had an entirely different pedagogy. Beating the shackles of the Indian education system, the course offered a fresh take on the learning emphasis by focusing on many a practical aspects. It had an entire 100% component dedicated to project work which was quite startling as per the Indian subject benchmarks. The curiosity in me pushed me to opt for this subject and voila, here I am writing a reflective journal on what I learned and how did the subject go.
Shivdeep is a 2nd-year student at IIM Lucknow, majoring in marketing. He interned at Nestle during his summer internship. At IIM Lucknow, he is also a part of Prism, the Marketing Cell of IIM Lucknow. He worked at Mastercard for 3 years before joining IIM Lucknow. His journey from a chemical engineer to a marketing intern at Nestle is truly inspiring & worth listening to. We interviewed him to find out what is actually needed in a CV looking from the eyes of marketing companies!
Reckitt Global Challenge 2021 Experience
There are three major types of roles comprising of Brand Manager, Digital Marketing Manager, and Business Development Manager which are offered during both Summer and Final Placement at B-Schools by marketing firms. Let us try to understand them one by one, starting with the Brand Manager to prepare for marketing firms during the placement season.
We bring to you, the personal Summer Internship Diaries of the students of IIM Shillong, PGP 20. The accounts belong to domains like Marketing, Finance, Consulting & Strategy and General Management. The students share their preparation techniques for the significant 2 months, their internship experiences at the largest MNCs of the world (Google, ITC, PepsiCo, Deloitte, YES Bank, Nomura, Titan, Pidilite, Aditya Birla Group, Amazon, etc.) and their personal learnings, applicable to not just their future organisations, but also their day to day life.
