Marketing | InsideIIM

5 Key Elements Your Digital Business Certification Must Have!

It was more than 5 years ago when Forbes suggested that- “ when you earn a certificate, you can expect anywhere from a 13% to 25% boost in your annual salary………”, well a lot has happened in the world since then that changed the face of industries entirely and skyrocketed the popularity of flexible learning & upskilling options like online certification programs. Whether you wish to boost your earning potential, carve out a career in a highly competitive field or carry out a successful pivot, upskilling is the answer to almost all career-related questions. And why shouldn't it be? Two of the many lessons the pandemic has taught the business world is- to be adaptable & resourceful, which is why your efforts to upskill through certification programs are highly desirable for employers and come across as a testament to your commitment towards the job role. Not to forget, if your career is even slightly related to the ever-evolving digital side of the business world, they can put you in a highly favorable position.

Team InsideIIM12 Dec 2022

The Dream Car That Failed To Scale | A Digital Marketing Case Study

Want to build a career in Digital Marketing? Do you check all the ad weeks and campaigns on Instagram and Facebook to see how they're doing? Do you fret over details like target audience, segmentation, etc? Does it irritate you when an ad campaign does not perform well? Are you always into your 4 and 7 Ps? That's great and all, but how well do you know your marketing concepts? Solve this Digital Marketing case study & show off how well you know about this rapidly growing industry & earn a reward of INR 3000!

Team InsideIIM03 Oct 2022

10 Commonly Asked Questions You Should Know While Giving a Digital Marketing Interview

In the present scenario where businesses are booming at an alarming rate, digital marketing has given marketers the ability to utilize technology and digital media to build a meaningful presence. As per the stats, organizations who incorporate digital marketing plans, have 2.8 times higher revenue growth expectancy. Whether it’s a newly launched venture or a well-established organization, each of them has to follow a digital marketing plan to promote its product or services in the market. Without digital marketing, an organization can not expect to reach out to its target customers. It allows marketers to leverage digital platforms to reach out to their customers and meet their demands. If you’re an individual looking forward to building your career in digital marketing, you must have an understanding of the questions that recruiters can expect from you. So let’s start this blog with some basic questions and move forward to an advanced level;

Team InsideIIM29 Sept 2022

A Career Compass That Can Lead You To The Right Direction. Register Now To Fast Track Your Internship With Reckitt

If you are a B-school student who has just stepped foot into their respective campuses, chances are, you are already thinking about your summer internships. And a lot of you often wonder as to what direction would be an ideal one to take. So, we are here once again to help you along with Reckitt with the second season of Reckitt Career Compass. It's the perfect opportunity for a newly-inducted B-school student to identify the right launchpad for their career.

InsideIIM Career Services21 Jul 2022

Digital Marketing Quiz | Win Rewards Of Up To Rs.10,000!

As digital adoption across the world grows, Digital Marketing is here to stay, and it’s the way of the present and the future. Even traditional businesses are pivoting to having separate digital marketing teams and strategies. In fact, a report by Content Marketing Institute claims that:

Team InsideIIM18 Jul 2022

Konversations Cafe Online Is Back To Help You Find Your Dream Career Opportunities. Register Now

Konversations Cafe Online is back with yet another edition. This time with a company that we have all grown up with; Tata Play.

InsideIIM Career Services01 Jul 2022

From IIM Bangalore To Coloring Dreams At Asian Paints, Ft. Prasun

We all have heard about the famous saying, “Life is like a blank canvas, it's up to you how you want to paint it”. Prasun took it seriously and thought of literally painting his dreams with the colors of Asian Paints. A mechanical engineer from Birla Institute of Technology, fresh from college was amazed with the diverse experiences and learnings offered at IIMB where he pursued his MBA. The two years spent there helped him develop a keen interest in the domain of consumer behaviour, brand management and strategy. It is here that he made up his mind about making a career in the domain and thus took up Asian Paints to be the preferred company to work with.

InsideIIM Career Services15 Mar 2022

Department of Business Economics: An MBA Degree In Rs. 25K That Promises Rs. 14 LPA Average Salary

We all have heard the exorbitant fees that most MBA students need to pay for their 2-year program, and for the same, they mostly take up education loans or depend on scholarships. What follows is a tedious process of repayment of the loans with a significant amount of interest labeled on them. Would you believe it if we tell you an MBA will cost you just Rs. 25- 30K. And that too with an average salary record of more than Rs. 14 LPA over the years! Would you believe us?

InsideIIM Career Services05 Mar 2022