Marketing

In 2024, AI is no longer a novelty in marketing; it's a necessity. As consumer expectations soar and data volumes explode, brands that harness AI's power leave their competitors in

Remember the pre-internet days when advertising was carried out via television, billboards, and radio advertisements? Door-to-door sales and word-of-mouth publicity also played a vital role in marketing back then! With

In today's fast-paced digital landscape, marketers are constantly striving to find new and innovative ways to reach and engage with their target audience. One of the most effective methods that

Would you believe us if we told you that Indians spend an average of 5 hours a day on their smartphones as per a recent report by Ericsson Consumerlab? As

An MBA from one of the prestigious Indian Institutes of Management (IIMs) is a transformative experience that equips students with the skills and knowledge necessary for a successful business career.

XLRI Jamshedpur and XLRI Delhi NCR celebrate a significant milestone as they proudly announce 100% placements for the graduating class of 2022-24 across their Two-year PGDM (BM) and Two-year PGDM

The first thing that strikes us when we think about fresher's is the energetic, raw perspective. The new brain, the personalities which are not stalled by the pressing factor of

InsideIIM’s Recruiter Rankings 2023-24 is going live and giving you a rare opportunity to have a heart-to-heart with your dream recruiters. You can spill the beans on what you think