Marketing | InsideIIM

How I Found Confidence Through My Specialized MBA Degree To Get A Job At Glenmark

Divya took up Healthcare Management as her preferred choice, when it came to taking a decision on which course she would like to take up from WeSchool. A decision that a lot of aspirants can’t take easily. Whether to opt for a specialized MBA or go for a general one! For Divya, the decision was a bit easier, as she followed her interest and passion. Joining Glenmark, a leading pharmaceutical company in August, Divya spilled the beans of her success and the role of her B-school to make her a confident individual who is ready to take on challenges head on. This is the excerpt of the interview:

InsideIIM Career Services20 Jul 2021

Summer Internships Are Like First Dates. Learn How To Score An Ace!

Getting into a b-school of choice is a dream for most people and when that dream comes true, it is often accompanied by a sense of accomplishment and relief. But little do the incoming b-school students know that a myriad b-school world awaits them. It is almost like the first date, when you are clueless about what to expect & even if you know, it always surprises you!

Team InsideIIM17 Apr 2021

Experiential Branding: What Is It Important, The Future Of Experiential Branding

Experiential Branding is a branding strategy by which brands indulge maximum sensory interactions with the consumers to influence their preferences and enhance brand perceptions. It helps in boosting brand equity. A powerful brand experience ensures a more strong footfall and increased eyeball effect. It also improves customer satisfaction and loyalty. For Example, Nestor Paris designed its e-commerce culinary experience featuring a new culinary destination each week and brings it to life through taste, film, sound, and scent.

Sugandha Bhatia01 Apr 2021

Google To Stop Selling User Targeted Ads | Business News At A Glance Ep.25

Today's news bulletin is dedicated to highlights the most recent happenings in the fields of Marketing, Finance, and Operations. We will be discussing the recent move by Google to stop selling user-targeted ads and how will this impact the digital ad industry. Further, we will discuss the impact of PLI schemes for MSMEs and manufacturing sectors and will also touch upon the acquisition of DHFL by the Piramal group. We shall look at the implications of each of the topics in detail. Read on to find out!

Team InsideIIM19 Mar 2021

Sales & Marketing Career Paths Open To You Post MBA

Marketing is the darling career that most creative professionals want to get into. Post an MBA in marketing, there are many doors open to you. You can get into brand management, data analytics, business development, and various other roles and functions that stretch your horizons. Marketing is one of the most versatile specializations you can pursue during an MBA because marketing careers are constantly evolving. From digital marketing to filmmaking and much more, as a marketer, you can dabble in all these fields. Then there’s sales. Some of the most lucrative roles out there are sales and business development roles. As an MBA student planning his or her future, these roles offer some interesting benefits and opportunities. So, in this article, we look at the sales & marketing career paths open to you post MBA. We also share resources on preparing for marketing interviews. Don’t forget to check this out and share it with friends who love marketing too!

Team InsideIIM26 Feb 2021

Intro. to Category Management & Careers Paths Ft. Sushant D. Category Head-Nutrition at Amway, ex-Pepsi, IIM L Alum

The world of retail and online shopping is continuously evolving, with Category Analysts, Category Managers and sales teams needing to be ahead about the latest cutting-edge technology and innovations.

Team InsideIIM18 Feb 2021

Product Management & Its Tools & Techniques | Priyank Ahuja, PM - Accenture, ex-Vodafone, ISB Alum

Product management is one of the most appealing and challenging professions for professionals who wish to have a crucial role in creating new consumer products, new technologies, software platforms and products that are used daily by all individuals.Product-as-a-Service dominates almost every sector and product management is the cornerstone of successful businesses in today's digital-first world.

Team InsideIIM11 Feb 2021

Offline & Online Retail | A Live Case Study Discussion Ft. Nishiggandha Kerure, Brand Manager, Nykaa, Ex-L’Oréal

What does it take to set up and grow an online vs offline retail business in the country? For guiding us through this, in this webinar, we are looking forward to hosting Nishiggandha Kerure, Brand Manager, Nykaa, who has phenomenal experience in shaping brand strategies for some of the most popular beauty & personal care products. Previously, she has also worked with the L’Oréal group for 3.5 years in various Sales and Marketing roles across categories of skincare, makeup, and haircare.

Team InsideIIM30 Jan 2021