The world of retail and online shopping is continuously evolving, with Category Analysts, Category Managers and sales teams needing to be ahead about the latest cutting-edge technology and innovations.
According to a research by LinkedIn, the average salary of a category manager is close to Rs.12 lakh per year. To be successful, a category manager needs to have hard analytical skills and a detailed understanding of spend, demand, providers and markets to challenge how goods and services are acquired and delivered.
So what exactly is Category Management? It is the process of clustering and centralizing similar goods into single contracts which are easier to administer and lowers prices. Data, technology, shoppers and the retail environment has changed significantly. This has had an impact on category management that requires managers to change their approach for more strategic, Shopper-focused solutions.
Want to know what it takes to be a Category Manager? To find out what’s involved and what skills you need to be successful in this vital role, we present to you, Sushant Dayan who is working as a Category Head for Nutrition in India for Amway and is an IIM Lucknow Alum. He has also worked at Pepsico in Trade Marketing and had the great opportunity to manage Inspirational Brands like Gatorade, Lipton & is now Managing Nutrilite Brand, a 1000 crore brand contributing more than 50% revenue for Amway India.
Tune in on 19th February at 7 PM, and he will take us through the field of Category Management, covering key tools & techniques that category managers use frequently.
You can shoot your questions here and Sushant will try to answer them in the webinar Here
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