Marketing is the darling career that most creative professionals want to get into. Post an MBA in marketing, there are many doors open to you. You can get into brand management, data analytics, business development, and various other roles and functions that stretch your horizons. Marketing is one of the most versatile specializations you can pursue during an MBA because marketing careers are constantly evolving. From digital marketing to filmmaking and much more, as a marketer, you can dabble in all these fields. Then there’s sales. Some of the most lucrative roles out there are sales and business development roles. As an MBA student planning his or her future, these roles offer some interesting benefits and opportunities. So, in this article, we look at the sales & marketing career paths open to you post MBA. We also share resources on preparing for marketing interviews. Don’t forget to check this out and share it with friends who love marketing too!
Marketing Career Paths Open To You Post MBA + Resources
In popular culture related to MBA, Marketing is portrayed to be a specialization of people who are glib talkers, loves to hit the field & Finance, on the contrary, is for people who are dead serious and even geeky sometimes. Both the assumptions are only half true and we will see why. To keep the scope of this article focused, we will talk only about Marketing as a specialization; our agenda would be the career ahead in Marketing. Read on to find out more.
Does the idea of managing popular brands excite you? Do you want to make a career understanding consumers and creating a digital strategy? Do you want to work on market research and shape the way businesses market and sell their products? Because a career in marketing is waiting for you! In this article, find out about some popular careers you can pursue after an MBA in marketing.
Sales and Marketing is one of the oldest and most well-known professions in the corporate world. Roles in these functions are also very popular amongst MBA students (especially freshers) during campus placements as well. So as a more senior-level Sales or Marketing professional with an MBA degree under their belt, what kind of salary can you expect to draw? What are the entry-level Sales and Marketing roles at top Consumer Goods companies, and how much do these roles pay? Find out here
Are you preparing for your final placement interviews? If you are interested in becoming a marketing manager or a marketeer, you need to have your finger on the pulse of the marketing universe. In this article, we will give you detailed information on roles in marketing, basic concepts that you should know, the research you need to do to stay fully prepared for the interview, etc. Read to know more.
if you’re an MBA aspirant hoping to get into b-school this year, or an MBA student waiting for that internship to formally begin, the skills you learn from these courses will just add more value to your profile and your work! Let’s check out some marketing courses you can pursue. And here’s the thing - most of these courses are completely FREE! Check out all the courses here
For the 22nd episode of #YOBOLive we talk about marketing in the FMCG sector. Marketing is a career that various b-school students aspire to, especially because of the diversity of roles, profiles and functions you can work in. Most people think marketing at b-schools is synonymous with the FMCG giants like HUL, P&G, etc. And while marketing roles have evolved, FMCGs are still the bastions of some of the best talent in the industry. So how do you get into one of these companies or one of these roles? What makes marketing for FMCGs so interesting when the products are all daily utility items? If these are your questions, this session will have all your answers. You can view this week’s live episode here.
Do you want to create a career in marketing? If yes, you need to know details about a marketeers' role and responsibilities. And there is no better person to tell you that than the Chief Marketing Officer of Netcore Solutions (former VP and Global Marketing Head at Zycus) - Mr. Diptarup Chakraborti. He did his MBA - Marketing from SIBM class of 1995, did his Undergrad in Computer Science from Fergusson College, Pune, and 1.5-year experience in Indian Express before his MBA. Here is the interview of the same. Read to know more.
In India, many engineers choose to pursue an MBA. And many more find themselves wondering which career path to pursue post MBA. One of the most lucrative careers MBA graduates can pursue? Data analytics. But let’s face it, there are various roles that one can pursue in an analytics career. You can work in finance, strategy, marketing, and even operations or HR as an analyst. So what are the skills one needs to get into such a career? And if you’ve graduated as an engineer, what kind of opportunities are open to you? Answering your questions today is Sayantani Bandyopadhyay, Site Merchandiser at Target and MICA alum. A graduate of IIEST Shibpur, Sayantani also worked with Mu Sigma straight out of engineering college. Post MBA, and having studied marketing analytics at MICA, Sayantani shares her career journey with us today. Don’t forget to check it out!
Do you wonder how the world will change after the COVID 19 threat has been neutralized? How kinds of changes will work, processes and systems undergo? One of the major functions to change drastically will be sales. Because now, with work happening mostly online, sales jobs too will have to go virtual. One of the biggest shifts we see in sales work trends is the use of big data. How do sales online work? Why is it a better option than the purely offload mode of selling? And what are pertinent questions to ask if you want to achieve success in sales? In the 2nd part of his talk, Amit Agarwal, self minted Salespreneur, Author of the book “The Ultimate Sales Accelerator,” IIM A & IIT Bhu Alum, and currently, Senior VP, Sales, and Business Development at Manthan, answers all this and more.
I know many marketers who complain that marketing is always treated as a second-class part of the business. And while as a marketer I know the importance of providing consistently effective marketing, I also know that if other parts of the business are not effective, then you cannot fix it with any level of marketing. Read on to find out more.
Find more such career path articles here