How To Crack An FMCG Marketing Role | HUL, ITC, L’Oreal, Mars - YOBOLive Ep.22

For the 22nd episode of #YOBOLive we talk about marketing in the FMCG sector. Marketing is a career that various b-school students aspire to, especially because of the diversity of roles, profiles and functions you can work in. Most people think marketing at b-schools is synonymous with the FMCG giants like HUL, P&G, etc. And while marketing roles have evolved, FMCGs are still the bastions of some of the best talent in the industry. So how do you get into one of these companies or one of these roles? What to do straight in the 1st 2 months of b-school to make sure that your profile gets noticed and selected? What makes marketing for FMCGs so interesting when the products are all daily utility items? What concepts learnt in the classroom are applicable in real life and how? If these are your questions, this session will have all your answers. You can view this week’s live episode here.