What is Marketing Analytics? Is it the marriage of Marketing and Data Analytics? How much knowledge of Data Analytics do you need to be a successful marketer in this increasingly data-driven corporate world?
In this second part of Manishi’s interview, he talks about his early life, from growing up in small-town Uttarakhand, to making it to IIM Ahmedabad. He says that having an English medium education early in life was in fact an advantage, which has helped him throughout his career. Later, for higher education, he had to live by himself in Dehradun. From IIT BHU to L&T, to finally IIM Ahmedabad, Manishi’s journey truly is inspiring and insightful.
Meet Manishi Sanwal! At one point in his career, this IIM Ahmedabad alum was one of the top 3 personalities in the world of luxury marketing, having worked with the likes of Shahrukh Khan for over a decade. He has a tremendous amount of experience in the world of marketing and has recently launched his own Data Analytics company. Check out his exciting career journey in this video!
Sales and Marketing is one of the oldest and most well-known professions in the corporate world. Roles in these functions are also very popular amongst MBA students (especially freshers) during campus placements as well. So as a more senior level Sales or Marketing professional with an MBA degree under their belt, what kind of salary can you expect to draw? What are the entry level Sales and Marketing roles at top Consumer Goods companies, and how much do these roles pay?
What is it like to handle a global brand as a brand manager? Naveen Gupta, after his IIM Indore days, joined HUL and what followed was a long illustrious marketing career. From a full-time role as a Rural marketing manager, working in different nooks and corners of the rural hinterlands of India, Naveen rose to become a global brand manager, working in South East Asia, Europe, and the Netherlands in the years to come. In this video, Naveen discusses the learning he has acquired around marketing, brands, diverse global markets, and above all, secrets of knowing your customer. This and a lot more in today’s episode of Konversations in Quarantine, sponsored by InsideIIM Marketing Festival 2020.
Not all successful founders are from the prestigious B-schools. Some start their journey from little to completely unknown institutes and some don’t even get closer to the management school gates. We have someone who has done his MBA from an institute that has ‘entrepreneurship’ in its name. After his MBA, he tried his hands in a couple of ‘not-so-successful’ business ventures as well. And then came the game-changer. Terribly Tiny Tales. A platform that not only gave voice to Anuj, but millions like him. Let’s dive in to know more about his journey and how ttt became a name synonymous with digital and content marketing in this episode of Konversations in Quarantine.
What do you do when you're told you're committing professional suicide by choosing to pursue an MBA in HR after earning your spurs as a CA? For Surabhi Sethi, featured as one of InsdieIIM's Best 50, the answer lay in her own gut instincts. With a deep passion for organisational behaviour, people management and planning, Surabhi found herself yearning to pursue an MBA in HR. And despite naysayers telling her to take up "the more respectable finance route," she did not budge. This clarity of though and action ensure that Surabhi emerges as one of the Most Employable Graduates of the Class of 2018-20. Read her story in the article!
When one is offered or selected for a prestigious position or role, most of us tend to appreciate the recognition. It takes an insightful person then, to realise that his or her skills would be more aptly leveraged in a different setting, and refuse the responsibility. But that is just what Tushar, featured as one of InsideIIM's Best 50, did. His ability to see areas that needed improvement, and to work diligently towards setting up a system in place to not just benefit his own batch, but also the future batches, ensures that he has a place as one of The Most Employable Graduates of the Class of 2018-20. Read more about his experiences in the article below!
What is Marketing Analytics? Is it the marriage of Marketing and Data Analytics? How much knowledge of Data Analytics do you need to be a successful marketer in this increasingly data-driven corporate world?
In this second part of Manishi’s interview, he talks about his early life, from growing up in small-town Uttarakhand, to making it to IIM Ahmedabad. He says that having an English medium education early in life was in fact an advantage, which has helped him throughout his career. Later, for higher education, he had to live by himself in Dehradun. From IIT BHU to L&T, to finally IIM Ahmedabad, Manishi’s journey truly is inspiring and insightful.
Meet Manishi Sanwal! At one point in his career, this IIM Ahmedabad alum was one of the top 3 personalities in the world of luxury marketing, having worked with the likes of Shahrukh Khan for over a decade. He has a tremendous amount of experience in the world of marketing and has recently launched his own Data Analytics company. Check out his exciting career journey in this video!
Sales and Marketing is one of the oldest and most well-known professions in the corporate world. Roles in these functions are also very popular amongst MBA students (especially freshers) during campus placements as well. So as a more senior level Sales or Marketing professional with an MBA degree under their belt, what kind of salary can you expect to draw? What are the entry level Sales and Marketing roles at top Consumer Goods companies, and how much do these roles pay?
What is it like to handle a global brand as a brand manager? Naveen Gupta, after his IIM Indore days, joined HUL and what followed was a long illustrious marketing career. From a full-time role as a Rural marketing manager, working in different nooks and corners of the rural hinterlands of India, Naveen rose to become a global brand manager, working in South East Asia, Europe, and the Netherlands in the years to come. In this video, Naveen discusses the learning he has acquired around marketing, brands, diverse global markets, and above all, secrets of knowing your customer. This and a lot more in today’s episode of Konversations in Quarantine, sponsored by InsideIIM Marketing Festival 2020.
Not all successful founders are from the prestigious B-schools. Some start their journey from little to completely unknown institutes and some don’t even get closer to the management school gates. We have someone who has done his MBA from an institute that has ‘entrepreneurship’ in its name. After his MBA, he tried his hands in a couple of ‘not-so-successful’ business ventures as well. And then came the game-changer. Terribly Tiny Tales. A platform that not only gave voice to Anuj, but millions like him. Let’s dive in to know more about his journey and how ttt became a name synonymous with digital and content marketing in this episode of Konversations in Quarantine.
What do you do when you're told you're committing professional suicide by choosing to pursue an MBA in HR after earning your spurs as a CA? For Surabhi Sethi, featured as one of InsdieIIM's Best 50, the answer lay in her own gut instincts. With a deep passion for organisational behaviour, people management and planning, Surabhi found herself yearning to pursue an MBA in HR. And despite naysayers telling her to take up "the more respectable finance route," she did not budge. This clarity of though and action ensure that Surabhi emerges as one of the Most Employable Graduates of the Class of 2018-20. Read her story in the article!
When one is offered or selected for a prestigious position or role, most of us tend to appreciate the recognition. It takes an insightful person then, to realise that his or her skills would be more aptly leveraged in a different setting, and refuse the responsibility. But that is just what Tushar, featured as one of InsideIIM's Best 50, did. His ability to see areas that needed improvement, and to work diligently towards setting up a system in place to not just benefit his own batch, but also the future batches, ensures that he has a place as one of The Most Employable Graduates of the Class of 2018-20. Read more about his experiences in the article below!
