InsideIIM

MBA Alumni

3,679 articles
Page 146 of 460
Skills You Need To Be A Consultant - Anirudh Tara, Director & Partner, BCG India, IIM C Alum

Skills You Need To Be A Consultant - Anirudh Tara, Director & Partner, BCG India, IIM C Alum

Is consulting your dream career? Are you figuring out hacks to get into one of the big 4 consulting firms in the country? Are you dreaming of a life of travel, and helping the C-suite make decisions? If you answered yes to any of the above questions, check out this video featuring Anirudh Tara, Director & Partner at BCG India, also IIM C and Delhi College of Engineering Alum. From the skills recruiters value to managing work-life balance, Anirudh talks about it all.

Team InsideIIM
Read More
We Found The Staff Who Helped Sachin Tendulkar With His Stance In A Day, Tony S, Taj Hotels, IIM K

We Found The Staff Who Helped Sachin Tendulkar With His Stance In A Day, Tony S, Taj Hotels, IIM K

Imagine working at and for the most luxurious places in the country and abroad. For Tony that has been the case for the last 6 years, working as the Corporate Director- Digital Media Marketing at the Taj Hotels Palaces Resorts Safaris presently, Tony handles direct P&L responsibilities. Describing as the cliche-hater and irony lover, Tony has tried his hands in a variety of things before joining Taj.

InsideIIM Career Services
Read More
How Henry Ford Pioneered The Assembly Line | Learning IRL By ABGLP

How Henry Ford Pioneered The Assembly Line | Learning IRL By ABGLP

Interested in an Operations and Supply Chain management career? You probably dream of working with new age e-commerce startups or cloud kitchens among others. One of the key aspects of supply chain and operations management includes production. Before a product reaches the logistics arm of the company, before it is even supplied to distributors, it has to be manufactured. Did you know that the economics of scale - mass production - that companies enjoy today are a direct result of the industrial revolution? And one such example of a process that we use even today in modern industry refers to the Assembly Line. Check out this video to find out what this means and brush up on a basic Ops & Supply Chain Management concept today!

InsideIIM Career Services
Read More
#KnowThyBrand - Kurkure

#KnowThyBrand - Kurkure

Kurkure started as a bridge snack between the desi namkeen and western potato chips category to bring the goodness of chips and spicy flavours of different states of India to life. It was introduced as a national brand for an anytime and anywhere snack. It has now become a loved brand under Pepsico but was initially launched under Leher with the tagline, ‘Kya Karein Control Nahi Hota’ to stress upon the irresistible taste of Kurkure. Even the name Kurkure was suggested after a market survey where the respondents rated the crunchiness (Kurkura) as the most beloved characteristic of the product. It has always been positioned as ‘Apna Kurkure’ with a pinch of Indianness both in terms of taste and advertisements. The core message of the brand is that it brings the whole family together and the same is portrayed in all its vernacular commercials (be it Tamil/Bengali). #TedhaHaiParMeraHai #TedhiMedhiFamily started with Juhi Chawla (who matches well with the desi and vibrant nature of the product) and her imaginary family and was followed by Parineeti Chopra (#RemixBahurani) and her family of celebrities (including Boman Irani and Farida Jalal). The core value of togetherness always remained the same in whatever twist they brought in their product. Family Express was the first of its kind marketing campaign where user-generated content was printed in thousands of packets of chips all throughout India. Kurkure has been constantly drawing insights from Indian families.

Tanya Shridhar
Read More
Why Do You Think Employees Want To Join Tata Steel? Take This Poll To Answer!

Why Do You Think Employees Want To Join Tata Steel? Take This Poll To Answer!

When you join an organization, what do you consider the most? What is the one factor that drives you to take up the job opportunity and start working on it? With Millenials coming to the workforce in more numbers, the companies are changing the way they reach out to people who would like to work for any particular organization. There are a few metrics that people joining an organization keep in mind. This doesn't only help them set an expectation in their minds about the particular role, but allows them to develop and perform better within the organization.

InsideIIM Career Services
Read More
MBA Alumni | InsideIIM