Making Of MICANVAS - India's Biggest Marketing Festival
Events. Fun. Prizes. Excitement. Competition. Games. Meeting new people. Music. Food. Euphoria.
Events. Fun. Prizes. Excitement. Competition. Games. Meeting new people. Music. Food. Euphoria.
‘May’ is a month I hate. It brings forth a day in life that I am never prepared to face. ‘Results ’! That day of your life, when your fate is in the hands of ‘Sharmaji ke Bete.’ I can bet on it that there was a part of our school and college life that we all hated; it was known as ‘Study.’ Academics as the grammar Nazis around here might coin it. But was there ever an escape plan possible? Does a life without academics exist?
Richard Adams once wrote, “You know how you let yourself think that everything will be alright if you can only go to a certain place or do a certain thing. But when you get there, you find it’s not that simple”. There's this point that inevitably arrives during that part of our MBA when it feels like you don't know what the future holds, but at the immediate present, everything is just right. That oblivion doesn’t extend towards life after MBA, and even though we are aware of it, we just don't realise what it means in its details. The intent of this story isn't to portray a world of negativity outside after your MBA, but to show you the thoughts that didn't occur to me then, but do now.
Should you go to b-school only for stellar placements? Are your 2 years at b-school the investment you make just to get a good job? And does your education really teach about the real world? Because let’s face it, you might be from a premium b-school, but there are somethings you learn in b-school which you might never apply in your work life. So why does b-school teach you things that you may not use in your day to day work life? And what’s the importance of all those theoretical academic concepts? Prof. Sumit Sarkar, Professor of Economics at XLRI Jamshedpur, an expert in Game Theory, talks about the importance of academics and just why they matter. If you wish to know what makes all that theory relevant, check out this video.
As MBA students, we all have gone through the marketing concepts as explained by Mr. Kotler and we might think that we have become a better marketer than all other people doing business out there especially the street-side vendors, then let me break your myth and take you through my journey of what I have experienced and what I call is ‘The Local Street Marketing’.
Top IIMs like IIM Indore, IM Kozhikode, IIM Bangalore, IIM Calcutta have, over the past few years, maintained a healthy gender diversity ratio boasting of more than 30 percent women. Among other things, this shows that more and more glass ceilings are being broken and women are increasingly aspiring to join and studying in the top b-schools of India. In this year’s gender diversity report (for the class of 2021), we observe some interesting trends across b-schools. XUB, IIM Indore, IIM Rohtak, SDA Bocconi Asia Center, and MICA emerge as some of the most gender-diverse MBA colleges in India. View the full report now!
Businesses don’t become big overnight. The sunrise businesses of today are going to be tomorrow’s legacy business and for that, understanding the current market place and trends are very important. It also becomes very vital to plan your launch. And when you are in the middle of a launch of a product or service, you are tempted to come up with a brand that stands out and is unique. But it becomes very important for it to be easily communicable to the target market. So what should be an ideal approach before venturing into a business that is of the future and how to create something that remains valuable even after decades? These are some questions that we will be tackling in this InsideIIM Career Podcast.
The bright minds of SIBM Pune have yet again proven their mettle by rendering one of the most successful Summer Internship Recruitment Programmes in the history of the institute. SIBM Pune take great pride in having engaged with a gamut of aspirational brands from across the country and forging new associations with Anheuser-Busch InBev, Aon Consulting Pvt. Ltd., Compass Group India, Diageo India, Lear Corporation, Ninjacart, Nutanix Technologies India Pvt. Ltd., PepsiCo India, PricewaterhouseCoopers US Advisory, Sanofi among others.