MBA Alumni

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Praful Shirsath, JBIMS Mumbai - India’s Most Employable MBA Graduate, Co’ 23

Praful Shirsath, JBIMS Mumbai - India’s Most Employable MBA Graduate, Co’ 23

In our list of India's Best 50 - the 50 Most Employable Students from the Class of 2021-23, we feature MBA students who have walked that extra mile and done that little more to stand out! One of those featured in today's story, Praful Shirsath, has shown an incredible amount of passion to achieve his true potential. Read on and find out his story!

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IIFT Placements 2023: Average Salary Jumps to 29 Lakhs

IIFT Placements 2023: Average Salary Jumps to 29 Lakhs

IIFT has completed the final placement process for its MBA-IB batch of 2023. This year, 108 recruiters across domains and industries participated in the process, including brands like Amazon, Accenture Strategy, Flipkart, Godrej, Goldman Sachs, ITC, JP Morgan Chase & Co, L’Oréal, Mahindra Group, Mckinsey, Microsoft amongst others. The highest international salary touched 85.40 lakhs, while the top domestic salary offered stood at 75.60 lakhs. Here are more details regarding IIFT placements 2023!

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MDI Gurgaon Placement Report 2023: Top Salary at 60 Lakhs

MDI Gurgaon Placement Report 2023: Top Salary at 60 Lakhs

MDI Gurgaon has completed placements for its MBA batch of 2023! This year, the batch received an average salary of 27 lakhs, while the median went up to just over 26 lakhs. Notably, more than half the batch of 472 students received salaries of 25 lakhs or more. Top recruiters on campus included brands like Amazon, Aditya Birla Group, Reliance Industries, Godrej, Accenture, McKinsey and Adidas amongst many others. Here are all the key highlights from the MDI Gurgaon placement report for 2023.

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5 Great Digital Marketing Campaigns & Why They Score So High!

5 Great Digital Marketing Campaigns & Why They Score So High!

Marketing is often seen as an art than a science but to see through the lens of millions of consumers and to understand what their inherent and unsaid motivations and fears are is more difficult than it sounds. However, this is exactly what marks a ‘great’ Marketer from a ‘good’ one! A lot of marketers rely on Digital Marketing these days because it provides them with data to guide their strategies. Let’s have a look at some brands and their Digital Marketing campaigns that have cracked the Marketing code on a regular basis.

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Case Study: The Supply Chain Of Amul - From Cow To Kitchen!

Case Study: The Supply Chain Of Amul - From Cow To Kitchen!

“When it comes to dairy products, the supply chain is an udder science.”  - While many people drink milk regularly, few are aware of the extensive supply chain that carries this dairy staple from the farm to the supermarket. From milking the cows themselves to distributing the product, dairy farmers follow strict processing and handling requirements to ensure that consumers enjoy the freshest and safest milk possible. Amul is a household name that owes its grand success to several factors, such as strict hygiene standards, good-quality products, product diversification, and most importantly, its effective marketing strategies. We are all familiar with the phrase “Utterly Butterly Delicious,” and no one can even forget the face of the Amul Girl. There are many factors that contribute to the success of Amul! But what exactly are they? Let’s understand in detail because that’s what this entire Supply Chain Of Amul case study is all about.

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25 Most Frequently Asked Digital Marketing Interview Questions!

25 Most Frequently Asked Digital Marketing Interview Questions!

For interviews in digital marketing, there is no set framework. Depending on the company and the interviewer, the process will change. Employers may assess your technical expertise and knowledge of digital marketing to determine whether you are a good fit. You can anticipate answering behavioral questions as well, which can give insight into your work habits, experience, and personality. In this article, you'll find the top 25 digital marketing interview questions you should be prepared for your next interview.

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IIM Rohtak Placement Report 2023: Top Salary at 36 Lakhs

IIM Rohtak Placement Report 2023: Top Salary at 36 Lakhs

IIM Rohtak's placement report for the batch of 2023 is out! This placement season, IIM Rohtak saw the highest salary touch 36 lakhs - the highest ever in the past five years. The average and median salaries increased by nearly 17% each, and the average of the top-half of all salaries offered stood at 22.64 lakhs. Here's a breakdown of the key salary and recruitment figures from IIM Rohtak's 2023 placement report.

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Decoded: How Airbnb's 'Live Anywhere' Campaign Boosted Long-Term Stays By 10%

Decoded: How Airbnb's 'Live Anywhere' Campaign Boosted Long-Term Stays By 10%

What would it be like to “Live Anywhere” around the world with zero expenses? Wouldn’t it be a dream come true? Well, with Airbnb, it did come true for 12 individuals by giving them a chance to live in a new destination for a year! What is this Airbnb's "Live Anywhere" Campaign? Why did Airbnb go to such lengths of bearing the costs of 12 people? What was the motive behind it? Did their strategy work?

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