MBA Alumni

3,679 articles
Page 252 of 460
What Can You Do To Save The Internet?

What Can You Do To Save The Internet?

We all love the internet, don't we? And not just because of what all we can do with it, but also for what it has been doing for humanity, as a whole - bringing the world closer together, fostering innovations, bettering the society, and whatnot.

Devansh Gupta
The 4 Ps Of An MBA Life

The 4 Ps Of An MBA Life

McCarthy’s 4Ps of marketing are amongst the first jargons MBA students and aspirants come across. It is a matter of few sessions at your b-school and you don't realise when this jargon goes on to stay in the tip of your tongue every time. While McCarthy’s 4P have helped MBA students since time immemorial, there is another set of 4P which you will need if you are looking forward to make your way through the herculean MBA curriculum.(You will manage to have your part of fun through this anyway!)

Apurv Siya
The Indian Entertainment Industry And Its Entry Points After An MBA

The Indian Entertainment Industry And Its Entry Points After An MBA

The Indian Entertainment Industry has performed overwhelmingly in the recent past and is one of the fastest growing sectors in India. With more than 600 television channels, 100 million pay-TV households, 70,000 newspapers and 1,000 films produced annually, India’s vibrant media and entertainment (M&E) industry provides attractive growth opportunities for global corporations.

Pratham Kashyap
Brand Management + Politics - Served With Sarcasm

Brand Management + Politics - Served With Sarcasm

I happen to be a big time political buff and been following politics of India for a long time. I’m a student of Marketing at IMT-Ghaziabad. So while studying ‘Brand Management and Marketing Strategy’ on a crazy night; after solving a number of case studies, reading, an idea hit me. What if our political parties were brands? What would be their position statement, competencies, campaign idea?

Sachin Mandot
The Life And Lies Of A B-School Student

The Life And Lies Of A B-School Student

It starts with the light going on your phone. (Let’s call it the b-school version of the Deathly Hallows, in reverse order) It’s something that b-school students will supposedly end up getting used to in a while. It could be the wake-up alarm that’s been snoozed thrice already. Let’s face it; your planning skills will get honed to the extent that you can predict in quantifiable terms how much you will procrastinate. The Invisibility Cloak will come off, and it is time to be visible to the world in both body and mind.

Riddhi Kalra
MBA Alumni | InsideIIM