MBA Alumni

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Struggles Of A Fresher In An IIM

Struggles Of A Fresher In An IIM

It is strange how sometimes we randomly find things which we didn’t even know were missing in our lives (close enough to Latent needs in Marketing terminology?). I remember, at some point in time during the sixth semester of my B.Tech, being utterly clueless about what was missing in my life I decided to give CAT a shot. We all strive throughout our lives to rise above mediocrity. Hence studying in an IIM was always ‘The Dream’, but my preliminary research taught me, simply a good score in CAT can’t fetch you your dream. A large portion of my CAT interview comprised of me arguing with the panellists how I think CAT’s policy of providing an extra weightage based on work experience is unfair and increases the challenge for freshers to get into good b-schools. That day was the beginning of the journey where we have to prove our worth at every point to make ourselves noticeable in the harsh lifeless corporate world.

RITIKA MONDAL
The Story Of Overcoming Depression And Entering A Premier B-School - Against All Odds

The Story Of Overcoming Depression And Entering A Premier B-School - Against All Odds

Firstly, I sincerely apologise for starting off with some scary facts, but the sensitivity and gravity of this issue warrant that such facts should be spoken. This is a small attempt to help the people suffering from stress related depression, which has currently found its home in the minds of Indian students and working adults – something which was never present in the previous generations.

Anonymous Writer
How Does IPL Influence What You Buy ?

How Does IPL Influence What You Buy ?

IPL, ISL, PBL, PKL, IPTL, PWL and add to the mix UTT. What are these acronyms that have been laid bare? What is the common factor between them? Why is it that we hear a combination or at least one of these terms in the news broadcast? The answer is simple. It’s one of the fastest growing businesses in India. The sports industry is worth a whopping $600 – 700 Billion. Just to put it into perspective, the music industry generates a revenue of around $15 Billion a year. So, the scale is magnanimous.

Bharath Krishnan
11 Types Of Managers You Should Not Be

11 Types Of Managers You Should Not Be

During my 3 decades of corporate life, I encountered many types of managers, many of whom left me frustrated, disillusioned and disenchanted! I am sharing 11 types of such managers who had this effect on me:

Rajesh Srivastava
Social Media Loves Mom’s Food - A Marketing Success Story

Social Media Loves Mom’s Food - A Marketing Success Story

Dizzying lights, empty bottles lying around, greased boilers tilting over food-smeared kitchen slabs, dustbin stacked with paper-plates – the party was a hit. Biryani, Paneer Tikka, Chicken Tandoori, Naan, Butter Chicken – the menu had it all. But the most talked about dish was the dip. Yes, the dip for the chips to make it more delicious.

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