MBA Alumni

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How China’s Subtle Wisdom Is Benefiting Its Economy

How China’s Subtle Wisdom Is Benefiting Its Economy

Why is China a major export house? How has China turned its biggest disadvantage into its biggest strength? What can India learn from China's strategy? These are the questions I am going to address below by taking an example of China's medal haul in the Olympics. We hear stories of children in China starting sport from the early age of six. Why? What is the strategy behind China's success?

Ankit Gindoria
NITI AAYOG: An Old Wine In A New Bottle? - A Critique Study On Structure And Roles

NITI AAYOG: An Old Wine In A New Bottle? - A Critique Study On Structure And Roles

National Institution for Transforming India (NITI) Aayog was set-up to foster cooperative federalism, provide knowledge support to union and state governments and monitor as well as evaluate its policies and programmes. The restructuring move had huge repercussions in terms of planning, allocation of funds and role in decision-making process. In the last two years since its inception, the restructuring has given rise to ambiguity regarding its advisory stature despite broader political representation. Niti Aayog has become a think tank that lacks teeth and neither central ministries nor states feel to heed its advice.

Subhra Pratim Halder
Sharing Economy And Marketer's Response - Niteen Bali from IIM Calcutta

Sharing Economy And Marketer's Response - Niteen Bali from IIM Calcutta

Shared economy is taking off at a quick pace, although it is at a nascent stage in India. When people, organisations are given an efficient platform to share resources (including knowledge) it is known as shared economy. The best example would be Uber Pool, E-Bay, Zostel. It is a radical shift from the conventional market. It enables many individuals to attain gainful employment through the rise of micro-entrepreneurship. In India alone, there are >300 start-ups classified as shared economy ventures.

Niteen Bali
Concepts Of B2B Branding - Deepika Mallyk, IIM Bangalore

Concepts Of B2B Branding - Deepika Mallyk, IIM Bangalore

The good old definition of a brand which we all know is that a brand is a name, a sign, a symbol or a logo that identifies the good and service of one seller and differentiates them from others. When someone asks us to define branding in a small sentence, it is the process of communicating product and service characteristics to potential customers. This communication happens through all the stages of the decision-making process.

Deepika Mallyk
MBA Alumni | InsideIIM