These days, people are prone to hide certain aspects of their histories in order to appear more attractive to recruiters. It is not easy for the recruiter to find out whether an applicant is being completely honest and truthful or not. Therefore a background check is necessary to check mainly three things- work history and educational verification, drug test, and criminal background check.
There are cult brands that play in the niche areas such as Harley Davidson or Royal Enfield and some are mass cult brands such as Apple with the world literally divided into Apple owners and non-owners. One such example from the FMCG space is Dove with its distinctive proposition of ‘Real Beauty’ and featuring real women. During its launches when women were asked to participate, it is written in news articles that they poured as a flood on Dove office gates. Other brands which attained near mass cult status include twitter, Starbucks, Nike, Fastrack, Pepsi etc.
Life is always flowing like water… and does not wait for anyone. Different people have different dimensions and views towards life. And especially at our age (considering to be between 22-25), we tend to get the real meaning of life and start testing ourselves. And a similar kind of stunt was performed by me.
Approximately 75% of Indian population resides in villages. Hence for many brands, rural markets are gaining importance. Most the consumer brands such as HUL, ITC, and Dabur which got saturated in urban areas are trying to spread their presence in every luke and corner of Indian villages. What are the tools these brands use to promote themselves? How are these different from the promotions in urban areas? Ever wondered a major part of rural marketing happens in haats, melas and mandis...
What is it like to work in one of the top conglomerates? What does working in diverse businesses in the duration of your first year do to your managerial abilities? How does a good leadership programme transform a professional into a STAR? These and many such questions are going to be answered in our new series, ABGLP STARS.
It's the kind of question that confronts most men and women at some stage of their life and career. And especially when they have reached the top. Because the top is scary. It is stressful. And as soon as you reach the top, the other more important question that confronts people is 'how long can I stay here?' Imagine that after striving all your life to get to the top, there is still another question to torment you. While the question itself in many ways fuels man's ambitions and desires, it is ironical because it's also responsible for Man's fall from Grace as it were, to borrow a metaphor from the Genesis creation narrative. People who don't retire in time, have every chance of falling.
Contemporary management philosophy teaches you to pursue your goals. If in the process you encounter setbacks, it encourages you to fight to change situations and make it more amenable to your goals. However, there is only so much that brute force can accomplish. Beyond that, you have to accept adverse situations and events gracefully, before you can change it in your favour.
Friends, do you know the new mantra for success?
These days, people are prone to hide certain aspects of their histories in order to appear more attractive to recruiters. It is not easy for the recruiter to find out whether an applicant is being completely honest and truthful or not. Therefore a background check is necessary to check mainly three things- work history and educational verification, drug test, and criminal background check.
There are cult brands that play in the niche areas such as Harley Davidson or Royal Enfield and some are mass cult brands such as Apple with the world literally divided into Apple owners and non-owners. One such example from the FMCG space is Dove with its distinctive proposition of ‘Real Beauty’ and featuring real women. During its launches when women were asked to participate, it is written in news articles that they poured as a flood on Dove office gates. Other brands which attained near mass cult status include twitter, Starbucks, Nike, Fastrack, Pepsi etc.
Life is always flowing like water… and does not wait for anyone. Different people have different dimensions and views towards life. And especially at our age (considering to be between 22-25), we tend to get the real meaning of life and start testing ourselves. And a similar kind of stunt was performed by me.
Approximately 75% of Indian population resides in villages. Hence for many brands, rural markets are gaining importance. Most the consumer brands such as HUL, ITC, and Dabur which got saturated in urban areas are trying to spread their presence in every luke and corner of Indian villages. What are the tools these brands use to promote themselves? How are these different from the promotions in urban areas? Ever wondered a major part of rural marketing happens in haats, melas and mandis...
What is it like to work in one of the top conglomerates? What does working in diverse businesses in the duration of your first year do to your managerial abilities? How does a good leadership programme transform a professional into a STAR? These and many such questions are going to be answered in our new series, ABGLP STARS.
It's the kind of question that confronts most men and women at some stage of their life and career. And especially when they have reached the top. Because the top is scary. It is stressful. And as soon as you reach the top, the other more important question that confronts people is 'how long can I stay here?' Imagine that after striving all your life to get to the top, there is still another question to torment you. While the question itself in many ways fuels man's ambitions and desires, it is ironical because it's also responsible for Man's fall from Grace as it were, to borrow a metaphor from the Genesis creation narrative. People who don't retire in time, have every chance of falling.
Contemporary management philosophy teaches you to pursue your goals. If in the process you encounter setbacks, it encourages you to fight to change situations and make it more amenable to your goals. However, there is only so much that brute force can accomplish. Beyond that, you have to accept adverse situations and events gracefully, before you can change it in your favour.
Friends, do you know the new mantra for success?
