MBA Alumni | InsideIIM

Colours Drive 62-90% Of Your Sales - Sahil, IIM Indore

Yes, you read that right! It’s not always the path-breaking technology, cutting edge design, cool features or the best taste that drives sales. All of that too does the job, no qualms there, but when a customer sees your product for the first time, none of that really matters. Because at the first glance itself, no product will scream of how good it is, none of the features or properties will be very apparent to that person at the first glance. So, what does that person actually see? It’s the colour mi amigo, it’s the colour.

IIM Indore12 Dec 2016

Tesla Motors - The Future Ahead

Well, who doesn’t know Elon Musk – the real-life inspiration to the character of Tony Stark (Iron Man). He is probably this century’s most innovative tech entrepreneur - PayPAl, Tesla Motors, SpaceX, SolarCity, Hyperloop. For many years, many tinkered with electric vehicles to replace the gas-guzzling conventional models. Everyone knew its importance – green energy, sustainability, advances in energy storage. But, building something on paper is one thing, delivering the same is another.

Niteen Bali12 Dec 2016

PRiSM, Marketing Cell Of IIM Lucknow Organises A 'Sports Marketing' Session

(This article was sourced by our student team member, Priyanka Grover)

Priyanka Grover12 Dec 2016

Why IIM Nagpur Will Make It To Top 5 (IIMs) - Sankalp Kohli

Guys let me be very blunt here, getting admitted to one the new IIMs have many repercussions (currently), like no in-house faculty, lack of infrastructure, no brand name in the market, lack of quality jobs etc, but you do get a brand IIM attached to yourself. And believe me, this will make up for all the shortfalls that you will witness during your MBA.

Nexus - Media & PR Club, IIM Nagpur11 Dec 2016

10 Star Entrepreneurs From IMT Ghaziabad – Part 1

Will you believe us if we told you that some of India’s most successful startups in fields as diverse as Robotics, Wild-Life Tourism, Fashion and Cosmetics, Wealth Management, Packaging, etc have something in common? All their founders completed their MBAs from the same b-school - IMT Ghaziabad.

MRRC IMT Ghaziabad11 Dec 2016

Brand Extensions - Where Does One Draw The Line

Wikipidea cites Brand extension as ‘a marketing strategy in which a firm marketing a product uses the same brand name (and associated brand personality) in a different product category. A product line extension is the use of an established product brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavours, forms, colours, added ingredients, package sizes’.

Niteen Bali11 Dec 2016

India's Most Employable Management Graduates - Best 50 Season 3 - The Hunt Begins

This is the 3rd Edition of our annual hunt for supreme talent across business schools in India.

Team InsideIIM09 Dec 2016

MICA - Not Just Another Brick In The Wall - An Interview With The Associate Dean - Prof. Siddharth Deshmukh

Siddharth Deshmukh is currently the Associate Dean - Industry & Alumni Partnerships, Associate and Area Leader - Digital Platform & strategies. Siddharth graduated as a "first MICAn" in 1996 (first batch of MICA’s two-year flagship PGDM) and returns back to his Alma Mater in a new capacity. Siddharth has been teaching at MICA for last three years in his capacity of an adjunct faculty. He co-created MICA's Digital Communication Management (DCM) Specialisation along with other MICA faculty. He has mentored over 50 students to convert their ideas into prototypes and potential ventures (this is a six-month project for MICA’s second year PGDM students in lieu of dissertation). Besides teaching, Siddharth’s mandate is to connect and build the MICA brand with industry, alumni, students and other stakeholder partnerships. He will be the in-charge of Marketing, Alumni Relations, Placements and MDP functions at MICA.

MICA Ahmedabad08 Dec 2016