MBA Alumni

3,679 articles
Page 317 of 460
Three Musketeers Of The Business World: Pathos, Ethos And Logos -  Marico's Next Gen

Three Musketeers Of The Business World: Pathos, Ethos And Logos - Marico's Next Gen

The process of Critical Thinking is inherent in everyone and is often the means to make the best decisions. While critical thinking is important, it often ignores the people involved and their emotions. It may help you arrive at the most logical conclusion, but that might not be enough to get your work done. Krishna Pratap Ramesh faced the same issue. A chemical engineer, NITIE alumnus and currently a Management Trainee at Marico, Krishna is an out and out logical person. Being an engineer, he had a very logical bent of mind and always placed ‘logic’ on a pedestal. He says, “I used to be a super logical person. I needed everything in a logical order and had a clear idea what should be done when, as guided by logic. When something did not go well despite the logic being precise, I would get irritated. That’s when my super-boss made me understand that everything doesn’t work according to logic all the time. The sequence usually goes like this - pathos, ethos and logos, i.e. emotions, followed by trust, and lastly, logic. This was something I had never considered and turned out to be the biggest learning for me when I interned with Marico.”

InsideIIM Career Services
Resurgence Of Saffola : A Branding Strategy - Niteen Bali, IIM Calcutta

Resurgence Of Saffola : A Branding Strategy - Niteen Bali, IIM Calcutta

"Saffola is a healthcare brand and a flagship brand in the edible oils category for Marico. Its portfolio spans product categories - edible oils, functional foods,and salt. For the last 10 years, Saffola life has been educating Indians on preventive heart care for quite a few years. Since risk factors of Cardiovascular Diseases (CVD) start early in India and prevention of these diseases requires an integrated life course approach, Saffola has over the years built an ecosystem which works actively towards adopting a healthier lifestyle". 

Niteen Bali
Snapping A Deal Through Festival Marketing - Views From Prabhakar

Snapping A Deal Through Festival Marketing - Views From Prabhakar

When Snapdeal made an announcement last week of spending Rs 200 crores this festival season on a 360-degree campaign over the next 60 days, in the run up to the Diwali festival, considered to be one of the busiest seasons for most marketers, one would have hardly expected anything out of the box except the enormous advertising spend.

Prabhakar Mundkur
What Is Green Business And What Drives It

What Is Green Business And What Drives It

With a rapid proliferation of businesses and their exponentially increasing scale of operations, the specter of widespread environmental damage is looming larger on the horizon now, than ever before.

Srinivasan R
MBA Alumni | InsideIIM