MBA Alumni

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How To Write Better Emails - 5 Easy Ways

How To Write Better Emails - 5 Easy Ways

Writing a business email is boring. Although services email services  are decades old (Gmail 10 and Hotmail 15) and there's no real innovation per se in them, they are still widely used for electronic communications.

Edgar Stephens
P2P Lending - Emerging Trend In The Banking Domain - Niteen From IIM Calcutta

P2P Lending - Emerging Trend In The Banking Domain - Niteen From IIM Calcutta

Peer-to-peer lending (P2P lending) is the practice of lending money to individuals or businesses through online services that match lenders directly with borrowers. Since peer-to-peer lending companies operate online, they can run with lower costs and provide the service more cheaply than traditional financial institutions. As a result, lenders often earn higher returns compared to savings and investment products offered by banks, while borrowers can borrow money at lower interest rates. Currently, P2P online players are registered under the Companies Act and are largely unregulated. The people behind these fintech startups are either technocrats or young entrepreneurs. Unlike banks that have savings and credit history of borrowers P2P players largely depend on credit bureaus for assessing the credit worthiness of borrowers. But, not all borrowers are part of credit bureaus in India. Moreover, P2P lending runs the risk of fraud such as money laundering, cyber theft, data theft, ponzi schemes.

Niteen Bali
Evolving Consumer Trends That Could Change India In 2016

Evolving Consumer Trends That Could Change India In 2016

Marketing being an inaccurate and instinctive science, needs to always show signs of change and conform to new shoppers, their mentalities and conduct and different changes in the commercial center and economy. While digital marketing has made extraordinary steps in the most recent couple of years, innovation as a rule is moving too quick to market to stay aware of. Here are a few patterns that marketers may need in 2016.

Edgar Stephens
Patriotism And Love For Sport - As A Brand Tactic - Views From Prabhakar

Patriotism And Love For Sport - As A Brand Tactic - Views From Prabhakar

I don’t think we have ever had a formal study of  patriotic brands in India, although several brands have pledged their patriotism,  but in the US where brands are continuously studied for their degree of Patriotism,  brands like Jeep, Hershey’s, Coke, Levis, Ford, Wal-Mart, Campbell’s and others  have stood out as patriotic brands. An annual research study finds out which brands were most associated with the value of patriotism. Quite often when we say American icon, I guess what we are really referring to are patriotic brands. Largely, it has to do with being an American company or really being made in the U.S.A.  In the  2016 research, a national sample of 4,750 consumers, 16 to 65, evaluated 248 brands across a collection of 35 cross-category values. Consumers identified the following brands as leading 2016’s patriotism parade. Percentages indicate brands’ emotional engagement strength for the individual value of patriotism.

Prabhakar Mundkur
China - Rewarding Innovation & Making Medicines Affordable - Chirag From IIM Nagpur

China - Rewarding Innovation & Making Medicines Affordable - Chirag From IIM Nagpur

The Chinese Pharma industry is worth $105 billion and is second biggest market after the US. This industry has been growing at an average rate of 16.72% annually over the last few decades. The pharma industry in China is forecasted to reach $158 billion in 2016 and grow at a rate of 7.7% till 2019. The remarkable growth has been made possible by a slew of measures undertaken by the government to foster the health of the industry.

Nexus - Media & PR Club, IIM Nagpur
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