What does it take to transform your passion into a super successful career? Formal Education with respect to your interests? Better training? An opportunity or a sudden big break? Nothing. It is only your drive to excel and to put your best foot forward in every endeavor. Passion also lies in breaking the monotony and following your heart in an age where people are only inclined towards mainstream career choices.
Sylvia Plath wrote The Bell Jar in 1963, but the fig tree extract from the novel is as relevant to management students as ever. The protagonist sits under a fig tree, and each fruit represents a possible perfect future that one may choose. However, choosing any single one means giving up on all the rest. So one puts off choosing a fig for as long as possible, as they dry up and fall to the ground, one after the other.
Friends, have you ever desired to get inside the minds of young, successful entrepreneurs, who have created successful business that we admire envy and love in equal measure?
Deal making is akin to a magic trick. Being an investment banker for better part of my post MBA life, I have participated in and witnessed many such conjurings. M&A transactions are intricate and tedious, sometimes taking well over two years to culminate. It is in the best interest of all the stakeholders to close the deal as quickly as possible. Enter the investment banker. The banker dons the hat of a magician and performs the most complicated of magic tricks possible in the financial and strategic domain. And as with all great magic tricks, there are three major acts — the Pledge, the Turn and the Prestige.
When your mid-term is four days away, a quiz awaits you in three days, and a senior asks whether you want to play a role in the drama to be performed at Valhalla – the sports and cultural fest of XLRI, in two days’ time, the first instinct of any first year IIM student, struggling with her Greek and Hebrew subjects, would be to say “NO!!! Are you freaking crazy?” I had the same feeling at first, although I could feel a prick within.
Google has become a way of life, or I shall say way to the mind of the user. And the entrance is over populated. In such scenarios, you as a brand want the right information to reach your customer. Through the overload of information that circles the net, brands have to find a way to own the franchisee of its customer’s mind. Blog is one of the several ways of laying that strong foundation. Blog is a medium where you can converse with your consumer. In today’s scenario, where consumers are educated and much more aware, the brand has to make sure that they are hearing the right voice. Let’s take example of Nestle’s Maggie, which had been a hot topic in recent times. The consumers of Maggie were very much anxious of the news that surrounded the product. Consumers were googling about it, reading about it on the news columns. Though there was lot of information about it on the net, yet I think most of us were waiting to hear about it from the brand. Yes, we have social media platforms, and Nestle did start a campaign on the Twitter when the court gave them a clean chit, but the information on platforms gets lost somewhere amidst so many posts or tweets. So blogs can be a better medium to quench the thirst of your information seeking consumers.
Diversity isn’t just a buzz word anymore. Diversity is a fact of this faced paced, modern world.
What does it take to transform your passion into a super successful career? Formal Education with respect to your interests? Better training? An opportunity or a sudden big break? Nothing. It is only your drive to excel and to put your best foot forward in every endeavor. Passion also lies in breaking the monotony and following your heart in an age where people are only inclined towards mainstream career choices.
Sylvia Plath wrote The Bell Jar in 1963, but the fig tree extract from the novel is as relevant to management students as ever. The protagonist sits under a fig tree, and each fruit represents a possible perfect future that one may choose. However, choosing any single one means giving up on all the rest. So one puts off choosing a fig for as long as possible, as they dry up and fall to the ground, one after the other.
Friends, have you ever desired to get inside the minds of young, successful entrepreneurs, who have created successful business that we admire envy and love in equal measure?
Deal making is akin to a magic trick. Being an investment banker for better part of my post MBA life, I have participated in and witnessed many such conjurings. M&A transactions are intricate and tedious, sometimes taking well over two years to culminate. It is in the best interest of all the stakeholders to close the deal as quickly as possible. Enter the investment banker. The banker dons the hat of a magician and performs the most complicated of magic tricks possible in the financial and strategic domain. And as with all great magic tricks, there are three major acts — the Pledge, the Turn and the Prestige.
When your mid-term is four days away, a quiz awaits you in three days, and a senior asks whether you want to play a role in the drama to be performed at Valhalla – the sports and cultural fest of XLRI, in two days’ time, the first instinct of any first year IIM student, struggling with her Greek and Hebrew subjects, would be to say “NO!!! Are you freaking crazy?” I had the same feeling at first, although I could feel a prick within.
Google has become a way of life, or I shall say way to the mind of the user. And the entrance is over populated. In such scenarios, you as a brand want the right information to reach your customer. Through the overload of information that circles the net, brands have to find a way to own the franchisee of its customer’s mind. Blog is one of the several ways of laying that strong foundation. Blog is a medium where you can converse with your consumer. In today’s scenario, where consumers are educated and much more aware, the brand has to make sure that they are hearing the right voice. Let’s take example of Nestle’s Maggie, which had been a hot topic in recent times. The consumers of Maggie were very much anxious of the news that surrounded the product. Consumers were googling about it, reading about it on the news columns. Though there was lot of information about it on the net, yet I think most of us were waiting to hear about it from the brand. Yes, we have social media platforms, and Nestle did start a campaign on the Twitter when the court gave them a clean chit, but the information on platforms gets lost somewhere amidst so many posts or tweets. So blogs can be a better medium to quench the thirst of your information seeking consumers.
Diversity isn’t just a buzz word anymore. Diversity is a fact of this faced paced, modern world.
