MBA Alumni

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A Brand Is Not Enough. Create a Cool Brand

A Brand Is Not Enough. Create a Cool Brand

Time and tide wait for none. And when brands renege on keeping up with changing times, they lose relevance and fade into oblivion—gradually, then suddenly, to paraphrase Earnest Hemmingway.

Rajesh Srivastava
Internet Of Things – A Smarter Way For Marketing?

Internet Of Things – A Smarter Way For Marketing?

“Internet of things” (IOT) - the new buzz word in the business world, is gaining popularity at more than one level. With devices becoming ‘smarter’ and access to technology becoming ‘easier’, the pace at which this technology would gain traction knows no bounds. If we talk about the whole hype being built around this new buzz word ‘internet of things’, we can safely say that most of the players across various industries are extensively investing and finding their way into this new arena. According to a report by the Economist Intelligence Unit, marketers believe that IOT is currently one of the hottest trends in technology as well as business and by 2020 it is going to have a major impact on marketing strategies. Before knowing the impact of marketing on IOT or vice versa, let’s have a glimpse of what IOT is and what does it have in store for us.

Rajeshwary Sonti
MBA after Work Experience in the Technology Sector

MBA after Work Experience in the Technology Sector

Whether or not to go for an MBA after several years of work experience is a question that irks many people. This phenomenon is very pertinent to people who’ve been working in the technology sector – they are unsure about leaving the technical side and embracing management. A major portion of their interviews also revolves around their work experience and why they would want to shift streams.

Student Team 2015-16
Thriving As A Woman In Sales - An IIFT Alumna's Story

Thriving As A Woman In Sales - An IIFT Alumna's Story

June 3, 2013 was the start of a great adventure; my first job and that too, in the FMCG industry. Getting a foot in this glorified sector is the dream of many Indian b-school grads. Most of us begin our FMCG journey by roughing it out in the big, bad world of Sales. After understanding how FMCG Sales works, we eventually move to other roles.

Apurva Joshi
Amazon Home Services - Strategy With RS

Amazon Home Services - Strategy With RS

Amazon aspires to an ‘everything’ store – once a customer comes on Amazon platform then she should not go elsewhere & spend all her shopping dollar & more on Amazon platform.

Rajesh Srivastava
MBA Alumni | InsideIIM