Alumni Report 2015 - Banking & Finance
If you are wondering what top B-schools alums are doing after graduating from b-schools, this annual report from InsideIIM (refer here for last year’s reports) would help you get a peek into the cohort of these alums across various industries.
Student Team 2015-16
How Oatly is Disrupting The Dairy Industry - Strategy With RS
An industry which has been our companion since the dawn of civilisation is under attack. Yes a cross industry competitor is determined to disrupt the milk industry. Oatly, a Swedish oat milk producer is offering a nondairy milk by blending oats & water. Oatly is not attempting to mislead people by passing off its product as ‘milk’. It is advertising itself as, ‘No milk. No soy. No badness.’ or ‘Like milk, but made for humans.’ The dairy lobby has been swift to file a lawsuit against the company pleading that the Oatly advertising campaign seeks to imply that milk is unhealthy. The lawsuit has raked up a controversy which is giving publicity to Oatly. This is getting more & more people to try Oatly. Result – Oatly has winged its way to over 12 countries in Europe & Asia & its revenue has bumped up 37% in Sweden, its home market. Emboldened by the success, the company has introduced frozen dessert, yogurt & creamer & a breakfast product which combines fruit juices with oats. If you were a stakeholder belonging to the dairy industry how would you tackle this situation?
Rajesh Srivastava
How Amazon and Netflix Destroyed Their Own Businesses
"He not busy being born, is busy dying" - Bob Dylan
Rajesh Srivastava
What Makes The Silicon Valley So Special
Silicon Valley. That’s the name that comes to an enterprise's mind when they face challenging business issues. No wonder enterprises from all over the world have set up offices / innovation center here. The latest company to make this pilgrimage, from India, is Wipro.
Rajesh Srivastava
Case Study from Bud Light on Sex in Advertising - Strategy with RS
Bud Light is a ‘mass’ beer brand. If you were the Marketing head of the brand what strategy would you come up with to make each bottle unique? Yes each bottle unique without modifying the blend.
Rajesh Srivastava
Youtube and Wikipedia Were Born After Failures - The Twist Strategy
"If you are not embarrassed by the first version of your product, then you’ve launched too late." - Reid Hoffman, co-founder, LinkedIn
InsideIIM Career Services
The Hype Around Hyper-Localization - Strategy With RS
Let’s look at the statistics. Only 30 million out of 250 million internet users (12%) are shopping online despite being lured with heavy discounts, mouth watering promotional schemes and ‘Cash on Delivery’. There must be ‘pain' experienced by customers that must be stopping them from participating in the party. Unfortunately these paint points reside within the business model created by the 'biggies'!
Rajesh Srivastava
Alumni Report 2015 - Banking & Finance
If you are wondering what top B-schools alums are doing after graduating from b-schools, this annual report from InsideIIM (refer here for last year’s reports) would help you get a peek into the cohort of these alums across various industries.
Student Team 2015-16
How Oatly is Disrupting The Dairy Industry - Strategy With RS
An industry which has been our companion since the dawn of civilisation is under attack. Yes a cross industry competitor is determined to disrupt the milk industry. Oatly, a Swedish oat milk producer is offering a nondairy milk by blending oats & water. Oatly is not attempting to mislead people by passing off its product as ‘milk’. It is advertising itself as, ‘No milk. No soy. No badness.’ or ‘Like milk, but made for humans.’ The dairy lobby has been swift to file a lawsuit against the company pleading that the Oatly advertising campaign seeks to imply that milk is unhealthy. The lawsuit has raked up a controversy which is giving publicity to Oatly. This is getting more & more people to try Oatly. Result – Oatly has winged its way to over 12 countries in Europe & Asia & its revenue has bumped up 37% in Sweden, its home market. Emboldened by the success, the company has introduced frozen dessert, yogurt & creamer & a breakfast product which combines fruit juices with oats. If you were a stakeholder belonging to the dairy industry how would you tackle this situation?
Rajesh Srivastava
How Amazon and Netflix Destroyed Their Own Businesses
"He not busy being born, is busy dying" - Bob Dylan
Rajesh Srivastava
What Makes The Silicon Valley So Special
Silicon Valley. That’s the name that comes to an enterprise's mind when they face challenging business issues. No wonder enterprises from all over the world have set up offices / innovation center here. The latest company to make this pilgrimage, from India, is Wipro.
Rajesh Srivastava
Case Study from Bud Light on Sex in Advertising - Strategy with RS
Bud Light is a ‘mass’ beer brand. If you were the Marketing head of the brand what strategy would you come up with to make each bottle unique? Yes each bottle unique without modifying the blend.
Rajesh Srivastava
Youtube and Wikipedia Were Born After Failures - The Twist Strategy
"If you are not embarrassed by the first version of your product, then you’ve launched too late." - Reid Hoffman, co-founder, LinkedIn
InsideIIM Career Services
The Hype Around Hyper-Localization - Strategy With RS
Let’s look at the statistics. Only 30 million out of 250 million internet users (12%) are shopping online despite being lured with heavy discounts, mouth watering promotional schemes and ‘Cash on Delivery’. There must be ‘pain' experienced by customers that must be stopping them from participating in the party. Unfortunately these paint points reside within the business model created by the 'biggies'!
Rajesh Srivastava