Samsung and the Internet of Things - Strategy with RS
Samsung fast followed (euphemism for inspiration) Apple’s iPhone & made tons of money. But business history tells us that ‘fast following’ strategy can never be sustainable in the long run. History caught up Samsung Electronics & it’s third-quarter operating profit more than halved from a year earlier.
Rajesh Srivastava
From A Series Of 5 Rejections To IIM Kozhikode
I was sure of doing an MBA in class 9 when students discuss choosing Science or Commerce. I started building my profile accordingly and taking part in extra-curricular activities. Being academically inclined I did well in my board examinations and secured admission to one of the best colleges of India- St. Xavier’s College, Kolkata and did well in the B.B.A curriculum in spite of being from a science background.
Shryans Baid
How to Get Customers to Own Your Brand - Case Studies from AirBnB, Uber and Pepsi
Today’s customers are no longer satisfied being passively involved with the brand they patronize; they wish to be actively engaged with a brand because they subliminally believe that it belongs to them. Legally the brand belongs to the enterprise, but emotionally its ownership rests in the hearts of customers.
InsideIIM Career Services
Join Fitternity's Mission to Uncomplicate Fitness
WHAT IS FITTERNITY Fitternity is an online fitness discovery platform that aims to simplify fitness. Users can find fitness options (from gyms to yoga to zumba, crossfit, personal trainers and more) in their vicinity and get all details (like offerings, photos, reviews, rate card, timings etc.) without stepping outside their house. They can also book unlimited trials (free sessions which are facilitated by Fitternity) till they figure out the right option
InsideIIM Career Services
'Impact is More Important than Money' - IIM Indore Director at Graduation Day of MYRA
Graduation 2015 at MYRA School of Business was a very memorable event. It was special, because it was the graduation of the founding batch of the 2-year AICTE-approved Post Graduate Diploma in Management (PGDM) and the second batch of the Post Graduate Program for eXecutives (PGPX). Indeed more special, because the graduating students represented 22 different states of the country. The Graduation Day had ‘Royal’ written all over — right from the procession marching to the tunes of the Karnataka Police Band, Mysuru, to the Mysore Royal Turban to the silver medallions individually presented to the graduating students. Not really surprising though, as MYRA is Mysore Royal Academy.
MYRA School of Business
Stumbling from an MNC to a Start-up - The Tough Internship
My first day ‘there’ begun with my missing the bus for my induction program, to be conducted at Ramada. ‘Here’, fortunately I reached on time, the induction though was- waiting in a small pantry for two hours for someone to acknowledge us. That’s how my internship journey began. It was only after two days, I realized that nothing was planned for us in advance. While I was already inducted into a 2 weeks training program over ‘there’. There implies one of the BIG 4 firms where I worked as an analyst before enrolling for MBA. My current firm is an app-based start-up in NCR region doing marketing activities for its clients.
Rajat Agarwal
Growth Hacking - Case Studies from Gmail, Dropbox and Reliance Infocomm
We bring you Episode 9 of the Founding Fuel Series - New Rules of Business by Rajesh Srivastava where he talks about Growth Hacking - a concept where there is no additional marketing spend but exponential growth in users and/or revenue. He uses case studies not only of technology pioneers like Dropbox and Gmail but also of brick and mortar businesses like Reliance Infocomm (before it was given to ADAG) and Gillette.
InsideIIM Career Services
Samsung and the Internet of Things - Strategy with RS
Samsung fast followed (euphemism for inspiration) Apple’s iPhone & made tons of money. But business history tells us that ‘fast following’ strategy can never be sustainable in the long run. History caught up Samsung Electronics & it’s third-quarter operating profit more than halved from a year earlier.
Rajesh Srivastava
From A Series Of 5 Rejections To IIM Kozhikode
I was sure of doing an MBA in class 9 when students discuss choosing Science or Commerce. I started building my profile accordingly and taking part in extra-curricular activities. Being academically inclined I did well in my board examinations and secured admission to one of the best colleges of India- St. Xavier’s College, Kolkata and did well in the B.B.A curriculum in spite of being from a science background.
Shryans Baid
How to Get Customers to Own Your Brand - Case Studies from AirBnB, Uber and Pepsi
Today’s customers are no longer satisfied being passively involved with the brand they patronize; they wish to be actively engaged with a brand because they subliminally believe that it belongs to them. Legally the brand belongs to the enterprise, but emotionally its ownership rests in the hearts of customers.
InsideIIM Career Services
Join Fitternity's Mission to Uncomplicate Fitness
WHAT IS FITTERNITY Fitternity is an online fitness discovery platform that aims to simplify fitness. Users can find fitness options (from gyms to yoga to zumba, crossfit, personal trainers and more) in their vicinity and get all details (like offerings, photos, reviews, rate card, timings etc.) without stepping outside their house. They can also book unlimited trials (free sessions which are facilitated by Fitternity) till they figure out the right option
InsideIIM Career Services
'Impact is More Important than Money' - IIM Indore Director at Graduation Day of MYRA
Graduation 2015 at MYRA School of Business was a very memorable event. It was special, because it was the graduation of the founding batch of the 2-year AICTE-approved Post Graduate Diploma in Management (PGDM) and the second batch of the Post Graduate Program for eXecutives (PGPX). Indeed more special, because the graduating students represented 22 different states of the country. The Graduation Day had ‘Royal’ written all over — right from the procession marching to the tunes of the Karnataka Police Band, Mysuru, to the Mysore Royal Turban to the silver medallions individually presented to the graduating students. Not really surprising though, as MYRA is Mysore Royal Academy.
MYRA School of Business
Stumbling from an MNC to a Start-up - The Tough Internship
My first day ‘there’ begun with my missing the bus for my induction program, to be conducted at Ramada. ‘Here’, fortunately I reached on time, the induction though was- waiting in a small pantry for two hours for someone to acknowledge us. That’s how my internship journey began. It was only after two days, I realized that nothing was planned for us in advance. While I was already inducted into a 2 weeks training program over ‘there’. There implies one of the BIG 4 firms where I worked as an analyst before enrolling for MBA. My current firm is an app-based start-up in NCR region doing marketing activities for its clients.
Rajat Agarwal
Growth Hacking - Case Studies from Gmail, Dropbox and Reliance Infocomm
We bring you Episode 9 of the Founding Fuel Series - New Rules of Business by Rajesh Srivastava where he talks about Growth Hacking - a concept where there is no additional marketing spend but exponential growth in users and/or revenue. He uses case studies not only of technology pioneers like Dropbox and Gmail but also of brick and mortar businesses like Reliance Infocomm (before it was given to ADAG) and Gillette.
InsideIIM Career Services