InsideIIM

MBA Aspirant

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How Apple, Uber, Netflix Create Experiences | Brand & Experiential Marketing Ft. Rajesh Srivastava

How Apple, Uber, Netflix Create Experiences | Brand & Experiential Marketing Ft. Rajesh Srivastava

Do you remember the Volkswagen’s Piano Staircase video that took the ad world by storm in the late 2000s? Going the digital way, Comedy Central’s bold and iconic The Trump Presidential Twitter Library won a Grand Prix at Cannes Lions that year! Do you also remember small things like the Pizza Hut bell or the ever-so familiar sound of the neighbourhood ice popsicle vendor passing through the street? What makes these campaigns and gimmicks so unique? It’s because these are experiential marketing campaigns. To this end, we bring you, Brand & Experiential Marketing Masterklass (http://bit.ly/expmktformyt) by Rajesh Shrivastava, a Certificate Program with Live Sessions. He is an ex-adjunct faculty at IIM Indore and S. P. Jain School of Global Management, ex-President at JK Helene Curtis, ex-GM at United Spirits (now Diageo India) and an IIM Bangalore and IIT Kanpur alumnus.

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Is India Ready To Vaccinate A Billion People | Business News At A Glance Ep.6

Is India Ready To Vaccinate A Billion People | Business News At A Glance Ep.6

Every week, we bring you snippets of news around the world and how you, the MBA aspirant or student can benefit from knowing about these! This week’s episode, we look at vaccines for COVID 19. More importantly, how will India manage to inoculate a Billion people? Also, glance at the IPL opportunity for brands. Finally we look at Reliance Retail - this time in the news for an indirect tiff with Amazon. Check out these highlights now and find out how you can use this information in your GD-PIs, interviews, etc! 

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Utilize The Last 45 Days To Score 98+ Percentile In CAT

Utilize The Last 45 Days To Score 98+ Percentile In CAT

“A dream doesn’t become reality through magic; it takes sweat, determination, and hard work.” -Colin Powell Only 45 days are left for you to bell the cat, and now is the time for you to apply your full potential and optimize your time and work on key areas where you feel you can do better. There will be many who started late for preparation in this sprint think that they have lost this sprint.

Dhruv Aggarwal
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10 Reasons Why I Chose TISS HRM Over IIM L By Inder Mishra

10 Reasons Why I Chose TISS HRM Over IIM L By Inder Mishra

My happiness was at its pinnacle the day I converted Indian Institute of Management, Lucknow. This news meant even more to me as it was the only positive thing that had happened to me since I started my Civil Services preparation 2 years back. But the happiness turned out to be transient when the TISS final result was announced and I came to know that I had got in. Happiness soon got taken over by the confusion and the pressure to make the “right decision”.

Aspirants Relations and Branding Committee
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IIM Ahmedabad's Audited PGP Final Placement Report | Class of 2020 Accepts 388 Offers

IIM Ahmedabad's Audited PGP Final Placement Report | Class of 2020 Accepts 388 Offers

IIM Ahmedabad has released its audited final placement report for the PGP batch of 2018-2020! IIM Ahmedabad's Class of 2020 accepted the highest number of international offers in the past 5 years, increasing by 46 percent over the previous year. As has been the case every year, the median salary for the batch has seen a steady growth of just over 4 percent, and has been the highest in the past 5 years.

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Highest Salary At SSCBS - 18 LPA | BMS, BBA, B.Sc. Final Placement Report - Class of 2020

Highest Salary At SSCBS - 18 LPA | BMS, BBA, B.Sc. Final Placement Report - Class of 2020

Shaheed Sukhdev College of Business Studies, Delhi University has released its final placement report for the class of 2o20. The batches covered include: Bachelor of Management Studies (BMS) 2017-20, Bachelor of Business Administration (Financial Investment & Analysis) 2017-20, and B.Sc. (H) Computer Science 2017-20. With 206 students participating in the placement season, the highest CTC offered was 18.00 LPA INR. The average CTC went up to 7.03 LPA INR, an increase of 0.42% from last year. Landmark companies like Bain Capability Center, BCG, Deloitte, EY, KPMG, Josh Talks, Genpact, Colgate Palmolive, Byju’s, Publicis Group, Grofers, InMobi, etc. among others were a part of the 75 firms who participated. Check out the highlights of the SSCBS final placement season for the class of 2020 below. 

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